Reference No: CISG0001Pages: 7Published on: 1, January, 1992
Abstract: This case discusses the computerization process at Mudra Communications Limited. Specifically it highlights the experience an organization in implementing financial system in a Data Base Management System enviornment. It also helps to bring out potential area, problems and benefits of DBMS usage within organizations. ... More
Reference No: MAR0496Pages: 21Published on: 5, October, 2018
Abstract: Bharti Airtel, the Indian global Telecommunications Company, witnessed one of its most challenging phases ever. Being the market leader, Airtel experienced a shift from voice to data with its data revenue proliferating. But the new entrant Jio changed the landscape of the Indian Telecom Industry by offering free services and ... More
Reference No: P&IR0228Pages: 11Published on: 5, May, 2015
Abstract: Ostensibly the case is about an employee resigning from the organization due to lack of support, job clarity, and information about reporting structure. It addresses issues of socialization process, performance appraisal, and communication issue between colleagues in a consulting organization. The case serves as medium for diagnosis and action planning ... More
Reference No: MAR0520Pages: 28Published on: 26, November, 2020
Abstract: The Tashkent Files (TTF) disrupted the whole movie trade by defying the predictions. Made on the “political conspiracy” genre in Bollywood, TTF, rejected by major critics of the nation, became one of the most successful movies of 2019. The movie, made off a budget of INR 60 million, grossed INR 250 million at ... More
Reference No: CISG0078Pages: 18Published on: 5, September, 2003
Abstract: In August 1999, Canto Systems Limited (CSL) won a contract to provide AHAAN Telecommunications Limited (ATL) with an integrated solution to cater to its building and accounting requirements. CSL partnered with various companies to provide the four modules that constituted the project within seven months of signing the contract. Neither did ... More
Reference No: IMG0017(A)Pages: 6Published on: 14, July, 2008
Abstract: Describes the evolution of an offshore Analytics organization in India. Traces three years of organization building and narrates the challenges faced in transacting business with onsite operations culture, communication, skill set differences across offices. ... More
Reference No: IMG0017(C)Pages: 14Published on: 14, July, 2008
Abstract: Describes the evolution of an offshore Analytics organization in India. Traces three years of organization building and narrates the challenges faced in transacting business with onsite operations culture, communication, skill set differences across offices. ... More
Reference No: IMG0017(B)Pages: 6Published on: 14, July, 2008
Abstract: Describes the evolution of an offshore Analytics organization in India. Traces three years of organization building and narrates the challenges faced in transacting business with onsite operations culture, communication, skill set differences across offices. ... More
Reference No: MAR0372Pages: 21Published on: 1, January, 2006
Abstract: Mr. Rohit Swarup, Director of Xplora Design Skool (XDS) was reviewing the report and recommendations made by a student group on selection of towns where XDS could open centres to exploit the opportunity of significant interest in multimedia in the country in February 2004. He was particularly interested in the process ... More
Reference No: MAR0386Pages: 15Published on: 20, August, 2007
Abstract: This case describes various marketing activities undertaken by Emami and gives an overview of fairness cream industry, competitors and their strategies to gain a share in the new growing segment. The brand manager wonders whether the new brand will add some value to the corporate brand Emami, whether positioning aimed ... More
Reference No: MAR0219TECPages: 25Published on: 1, January, 1979
Abstract: Explains how advertising helps to bridge the communication gap between producers and consumers. Personal selling and advertising are two forms of business communications to which consumers respond. Advertising is done in a non personal manner through intermediaries or media. The function of advertising is to contribute towards the greater availability ... More
Reference No: BP0235(G)Pages: 8Published on: 19, February, 1996
Abstract: This case describes the situation faced by the Control Systems Group (CSG) of ECIL, a multiproduct, multidivisional company. This Group is one of ECIL's most important Groups in terms of turnover and in terms of the importance of the product. The Group is in the business of producing and supplying ... More
Reference No: QM0230Pages: 44Published on: 1, January, 1992
Abstract: This case describes the project identification formulation and implementation aspects of the computer based freight Operations Information System (OIS) being planned on Indian Railways (IR). This system is expected to bring about improved efficiency through modernization in information handling and decision-making processes, as well as a qualitative change in the ... More
Reference No: F&A0454Pages: 24Published on: 26, April, 2000
Abstract: Daewoo is the third largest South Korean chaebols with diverse activities, including trading (more than 3000 different products in over 165 countries), construction, shipbuilding, machinery, automobiles, financial services, hotels, electronics, and telecommunications. Nevertheless, Daewoo finds itself in bad trouble on a number of counts, following the economic meltdown of 1997. The situation is ... More
