During Diwali 2009 TrustMe Bank announced a sales promotion offer on purchase of gold bar from the bank using the banks credit card. The purchase could be made through interest free EMI and would accrue double reward points. The communication about this offer was displayed outside the TrusMe bank branches and the customers were also informed about it through SMS. This case narrates the experience of one TrustMe bank customer who tried to avail the offer. It highlights issues of corporate communication and discusses the reasons that lead to the unpleasant situation for the bank and the necessity of remedial course of action.