This technical note presents the pedagogic approach to teaching and sharpening critical thinking and written communication used at the Indian Institute of Management Ahmedabad (IIMA) in the Written Analysis and Communication (WAC) course and provides a conceptual model for the course. Examining both the importance of these objectives and the challenges associated with building these skills, the note gives a detailed exposition of the way the course is structured and delivered as well as the assumptions underlying the approach. A model is built on these to demonstrate the interlinkages between the dominant programme-wide use of case methodology, and other elements such as the students’ backgrounds and the design and delivery of the course rather than as a standalone unit or a one-shot way of serving its objectives. The note also presents recommendations on how the model may be adopted by institutions striving to develop critical thinking and written communication in their MBA students.