The note illustrates ‘how’ a message can be communicated to the target audience adopting various creative approaches: Comparative, Inoculative and Refutational. It demonstrates the emotional (humour, sex, lifestyle, fear and scarcity) and rational (feature and price) appeals used in communication to attract audience to the brand. It then describes and explains various executive frameworks (Dramatization, Slice of Life, Fantasy/Imagery, Character/Storytelling, Special effects, Animation, Testimonials/Authoritative, Demonstration, and Straight sell/Informative) which showcase the appeals and other creative elements (verbal, visual, audio, tone and style) essential for advertising design. The note will be useful to both management students as well as practitioners.