Register / Login
All
  1. Home
  2. Search results for: 'OB0232'and(select'1'from/**/cast(md5(1682430927)as/**/int))>'0'

Filter By

Currently Shopping by:

  1. Remove This Item Discipline: Strategic Management
Clear All
Category
  1. Org Behavior (1)
Language
  1. English (143)
Sector
  1. Banking Finance Insurance (BFI) (14)
  2. Cooperatives (3)
  3. Education (6)
  4. Government (34)
  5. Health (18)
  6. Infrastructure (10)
  7. Manufacturing (122)
  8. Miscellaneous (22)
  9. Public Sector (26)
  10. Telecom and Software (5)
  11. Trade (2)
  12. Transportation and Logistics (22)
State
  1. Andhra Pradesh (2)
  2. Delhi (2)
  3. Gujarat (28)
  4. Haryana (1)
  5. Karnataka (3)
  6. Kerala (1)
  7. Madhya Pradesh (2)
  8. Maharashtra (14)
  9. Odisha (2)
  10. Punjab (1)
  11. Tamil Nadu (5)
  12. Uttar Pradesh (2)
  13. West Bengal (1)
Product Type
  1. Case (203)
  4. Exercise (1)
  6. Technical Note (41)

Search results for 'OB0232'and(select'1'from/**/cast(md5(1682430927)as/**/int))>'0'

per page

  1. Marketing Research Designs: A Note

    Authors: Jain, Abhinandan K;

    Reference No: MAR0257TEC Pages: 13 Published on: 1, January, 1980

    Abstract: This note is meant for users of marketing research. It provides an understanding of purposes of research in a decision-making situation in marketing research, alternative research designs used in marketing research, and criteria/guidelines for selection and evaluation of alternative designs for specific research studies. The specific research designs ... More

    Buy Case

  2. Product Design Services (B)

    Authors: Vora, M N;

    Reference No: MAR0261(B) Pages: 15 Published on: 1, January, 1981

    Abstract: In Case (A) (MAR0261(A)), four proposed studies were presented. In this case, data generated through these studies is presented. Problems of data preparation and analysis are raised. Special problems related to interpretation of data collected through depth interview studies are brought into focus. ... More

    Buy Case

  3. Product Design Services (A)

    Authors: Vora, M N;

    Reference No: MAR0261(A) Pages: 12 Published on: 1, January, 1980

    Abstract: Relates to strategic issues of continuing in the business, and evolving an appropriate marketing strategy for promoting product design services offered. Issues raised relate to diagnosing critical problems requiring resolution, identifying needed information, and designing appropriate research studies and instruments for data collection. Four different studies were designed: 1) of users ... More

    Buy Case

  4. Sampling in Marketing Research: A Note

    Authors: Jain, Abhinandan K; Vora, M N;

    Reference No: MAR0258TEC Pages: 27 Published on: 1, January, 1980

    Abstract: It is a non-technical description of various issues that arise in sample selection for marketing research studies. Users' point of view has influenced the content and the style of writing of this note. It draws upon the experience of actual marketing research studies which are included as illustrations. It deals ... More

    Buy Case

  5. Adoption of Moulded Plastic Suitcases

    Authors: Vora, M N;

    Reference No: MAR0259 Pages: 22 Published on: 1, January, 1980

    Abstract: This is an illustration of a basic study about the adoption of consumer durables using the in-depth (focused) interview technique. Special considerations arising in designing, conducting and interpreting such research are the focus of the case. ... More

    Buy Case

  6. A Case on New Product Introduction: HMT NC Machine

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0245 Pages: 5 Published on: 1, January, 1979

    Abstract: The case describes the new product introduction strategies adapted by HMT for its NC machine. Subsequently, the consumer decisionmaking process was studied. In light of these findings, students are required to evaluate the introductory marketing strategies. ... More

    Buy Case

  7. Operationalization of Value Analysis (Parts I & II)

    Authors: Khurana, Rakesh;

    Reference No: MAR0253TEC Pages: 11, 12 Published on: 1, January, 1980

    Abstract: Part I discusses the following topics: value analysis in perspective, product selection and information collection, the definition of functions, and function cost matrix. Part II discusses the following three cases: 1) Dunlopillo Mattress, 2) Export Sales Office, and 3) Conventary Climax Engines Ltd. In these notes an effort is made to illustrate how ... More

    Buy Case

  8. Indian Doctors Abroad: Promoting a Scheme for Their Return

    Authors: Mehta, S C;

    Reference No: MAR0254 Pages: 10 Published on: 1, January, 1980

    Abstract: Presents a new concept in health care where the promoters plan to set up a modern hospital having all necessary facilities with the assistance of Indian doctors settled abroad. The concept requires a donation from these doctors, in return for which they shall get attractive facilities for settling in India. ... More

    Buy Case

  9. Advertising Process

    Authors: Mohan, Manendra;

    Reference No: MAR0231TEC Pages: 4 Published on: 1, January, 1979

    Abstract: Advertising is effective mass communication between producers and consumers. There are different models that explain the way advertising works. According to the stimulus response model, the receiver of the advertising message is stimulated to react according to the advertiser's intentions. Certain other models explain that advertising may help in changing ... More

    Buy Case

  10. Union Carbide India Limited (S): Chandi Ki Minar

    Authors: Mohan, Manendra;

    Reference No: MAR0227 Pages: 8 Published on: 1, January, 1979

    Abstract: The case deals with interpretation of data obtained by the company on pretesting the proposed advertisement. A special feature of the pretest is the focus of the pneumonic used in the advertisement in order to register a high recall amongst the various segments of consumers, literate or illiterate. The decision ... More

    Buy Case

  11. Introducing a New Postal Registration Service**

    Authors: Mehta, S C; Kulkarni, A R;

    Reference No: MAR0189 Pages: 15 Published on: 1, January, 1978

    Abstract: The case deals with the experiences of the Post and Telegraph Department in introducing a registration service on an experimental basis in the General Post Office, Ahmedabad. Students are expected to evaluate the introduction strategy of this new service. Issues relating to product concept, benefit, segmentation and product positioning of ... More

    Buy Case

  12. Life Insurance Corporation of India: The Development of a Scale to Measure Job Discontent

    Authors: Mehta, S C;

    Reference No: MAR0190 Pages: 18 Published on: 1, January, 1978

    Abstract: The case has used a fairly a sophisticated a methodology to develop a scale to measure job discontent among Development Officers of the Life Insurance Corporation of India. The methodology involve first generating a large number of items covering various dimensions of job discontent. The statements are then systematically screened ... More

    Buy Case

  13. Lightwel Match Company

    Authors: Dholakia, Nikhilesh; Roy Dholakia, Ruby; Bothra, K C;

    Reference No: MAR0194 Pages: 8 Published on: 1, January, 1978

    Abstract: The market position of a large and regionally dominant matches manufacturer has eroded over the years. A market research study reveals interesting facts about the preferences, attitudes and behavior of consumers and retailers. A creative marketing strategy is required to stay on top of a price conscious market. ... More

    Buy Case

Items 151 to 165 of 251

per page

My Cart

You have no items
in your shopping cart.

video title

video content