The case deals with the experiences of the Post and Telegraph Department in introducing a registration service on an experimental basis in the General Post Office, Ahmedabad. Students are expected to evaluate the introduction strategy of this new service. Issues relating to product concept, benefit, segmentation and product positioning of the service are raised. The case also provides consumers' views and attitudes towards the service, and gives a measure of their behavioural intentions to use the new instant registration service. As the case covers a new postal service, it is a unique case for use in product policy and management aspects of marketing strategy.