Relates to strategic issues of continuing in the business, and evolving an appropriate marketing strategy for promoting product design services offered. Issues raised relate to diagnosing critical problems requiring resolution, identifying needed information, and designing appropriate research studies and instruments for data collection. Four different studies were designed: 1) of users of product design services, 2) of potential users of PDS, 3) of intermediary institutions which would act as referral institutions, and 4) of competing firms offering such services.