Abstract
In Case (A) (MAR0261(A)), four proposed studies were presented. In this case, data generated through these studies is presented. Problems of data preparation and analysis are raised. Special problems related to interpretation of data collected through depth interview studies are brought into focus.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0261(B) |
| Title | Product Design Services (B) |
| Pages | 15 |
| Published on | Jan 1, 1981 |
| Revision Date | Jan 1, 1970 |
| Year of Event | 1980 |
| Authors | Vora, M N; |
| Area | Marketing (MAR) |
| Discipline | Quantitative Methods, Strategic Management |
| Sector | Manufacturing |
| Country | India |
| State | Gujarat |
| City | Ahmedabad |
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