Abstract
The case has used a fairly a sophisticated a methodology to develop a scale to measure job discontent among Development Officers of the Life Insurance Corporation of India. The methodology involve first generating a large number of items covering various dimensions of job discontent. The statements are then systematically screened with the use of 't' test initially and then conducting a factor analysis on the remaining items. To establish the reliability of the scale, the t-retest technique as well as spilt-half method is used. Finally, the case deals with issues of validity of the scale, both internally and externally. The students are expected to discuss the value of such a scale for the LIC management, evaluate the methodology proposed for the development of the scale and finally to examine its reliability and validity in view of the various procedures adapted.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0190 |
| Title | Life Insurance Corporation of India: The Development of a Scale to Measure Job Discontent |
| Pages | 18 |
| Published on | Jan 1, 1978 |
| Year of Event | 1977 |
| Authors | Mehta, S C; |
| Area | Marketing (MAR) |
| Discipline | Organizational Behaviour, Strategic Management |
| Sector | Health |
| Country | India |
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