Presents a new concept in health care where the promoters plan to set up a modern hospital having all necessary facilities with the assistance of Indian doctors settled abroad. The concept requires a donation from these doctors, in return for which they shall get attractive facilities for settling in India. The promoters have initiated some basic marketing research for testing their concept on the Indian doctors abroad in order to find their interest in the scheme as well as their participation intention. The case gives the details of the scheme and presents the marketing research approach used by the promoters.