Abstract
The case describes the new product introduction strategies adapted by HMT for its NC machine. Subsequently, the consumer decision making process was studied. In light of these findings, students are required to evaluate the introductory marketing strategies.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0245 |
| Title | A Case on New Product Introduction: HMT NC Machine |
| Pages | 5 |
| Published on | Jan 1, 1979 |
| Authors | Parekh, Jayshree; Khurana, Rakesh; |
| Area | Marketing (MAR) |
| Discipline | Marketing, Strategic Management |
| Sector | Manufacturing |
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