Abstract
This is an illustration of a basic study about the adoption of consumer durables using the in-depth (focused) interview technique. Special considerations arising in designing, conducting and interpreting such research are the focus of the case.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0259 |
| Title | Adoption of Moulded Plastic Suitcases |
| Pages | 22 |
| Published on | Jan 1, 1980 |
| Year of Event | 1979 |
| Authors | Vora, M N; |
| Area | Marketing (MAR) |
| Discipline | Strategic Management |
| Sector | Manufacturing |
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