Reference No: MAR0092(C)Pages: 4Published on: 1, January, 1971
Abstract: Based on a real life situation of the introduction of a new brand of bathing soap, the case describes the existing market situation, competitive situation, and marketing opportunities. It gives a brief account of the product development process - idea generation to concept development to product development and testing and ... More
Reference No: QM0045Pages: 19Published on: 1, January, 1971
Abstract: Describes the evolution of data- processing applications in a modern textile mill over the last twenty years. The company, which started mechanization with Hollerith equipment, now has an IBM 8K system (tape oriented) and plans to go in for an IBM 360/30 system shortly. The factors responsible for the introduction of ... More
Reference No: CMA0211Pages: 12Published on: 10, November, 1971
Abstract: The case discusses the feasibility of establishing a cold storage for potatoes in Banaskantha district of Gujarat State. To study the feasibility of the plant, the production pattern of potatoes, marketing pattern, costs involved in operating the cold storage are analysed. Also, the case covers the technical, economic, organizational feasibilities ... More
Reference No: CMA0026(B)Pages: 6Published on: 10, November, 1971
Abstract: The case is in continuation of the case "Landvi Marketing Society". The Landvi Society was interested in exporting lime juice and the details regarding the attempts made by the firm are given in the first case. This case analyses the economic considerations involved in developing an export market. The monthly ... More
Reference No: CMA0210Pages: 17Published on: 10, November, 1971
Abstract: The Atomic Energy Commission was considering the feasibility of establishing a plant for preserving onion through radiation. It was proposed that this plant would be established in Nasik district of Maharashtra. A feasibility study was prepared considering the production and making pattern of onions and the storage loss during different ... More
Reference No: F&A0158Pages: 14Published on: 1, January, 1972
Abstract: Focuses on the introduction of formal strategic planning in the organization. The mechanics of the first strategic planning exercise are dealt with in detail. The issue of the linkages between this exercise and the other planning and control activities in the organization is raised. ... More
Reference No: MAR0099Pages: 16Published on: 1, January, 1972
Abstract: The case deals with the development of demand forecast for a product which is presently in a totally sellers' market and commands a considerable premium over the control price. As a result, there are serious distractions in the marketplace, and the registration queue gives very little useful indications of the ... More
Reference No: F&A0179(B)Pages: 12Published on: 1, January, 1972
Abstract: Describes the changes made in the formal planning system introduced in the International Division of the bank in response to the reactions and experience of the executives as also the planning system developed and used by the International Division itself. ... More
Reference No: BP0044Pages: 20Published on: 1, January, 1972
Abstract: Describes the pressures and problems faced by a man with a PhD in Organizational Behaviour from abroad, and consulting experience in India, when he decides to get involved in his family business. Dr C.A. Narayanan takes charge of Kannagi Mills, a unit of the Alagappa Group headed by his ... More
Reference No: MAR0090Pages: 14Published on: 1, January, 1972
Abstract: The case outlines the information needs of a company in planning the introduction of any product. The investigation process used by the company's marketing research executive for meeting the various information needs is given. Students are expected to evaluate the investigation process and the information generated by the research. On ... More
Reference No: P&IR0038(B)Pages: 10 Published on: 1, January, 1972
Abstract: A continuation of Case (A) P&IR0038(A), this case describes the changes in the industrial relations structure of the company following expansion of the production programme and the appointment of a personnel manager. It also gives an account of how pressures of technology and market, combined with managerial changes ... More
Reference No: F&A0187Pages: 8Published on: 1, January, 1972
Abstract: The management of Brown (India) Private Limited, a wholly- owned subsidy of the Brown Group, UK, was considering various alternatives for raising additional funds for expansion, either by borrowing or by an issue of shares to the Indian public. If the shares are issued to the Indian public, what should ... More
