Reference No: MAR0090Pages: 14Published on: 1, January, 1972
Abstract: The case outlines the information needs of a company in planning the introduction of any product. The investigation process used by the company's marketing research executive for meeting the various information needs is given. Students are expected to evaluate the investigation process and the information generated by the research. On ... More
Reference No: F&A0187Pages: 8Published on: 1, January, 1972
Abstract: The management of Brown (India) Private Limited, a wholly- owned subsidy of the Brown Group, UK, was considering various alternatives for raising additional funds for expansion, either by borrowing or by an issue of shares to the Indian public. If the shares are issued to the Indian public, what should ... More
Reference No: P&IR0038(B)Pages: 10 Published on: 1, January, 1972
Abstract: A continuation of Case (A) P&IR0038(A), this case describes the changes in the industrial relations structure of the company following expansion of the production programme and the appointment of a personnel manager. It also gives an account of how pressures of technology and market, combined with managerial changes ... More
Reference No: BP0044Pages: 20Published on: 1, January, 1972
Abstract: Describes the pressures and problems faced by a man with a PhD in Organizational Behaviour from abroad, and consulting experience in India, when he decides to get involved in his family business. Dr C.A. Narayanan takes charge of Kannagi Mills, a unit of the Alagappa Group headed by his ... More
Reference No: MAR0086Pages: 24Published on: 1, January, 1972
Abstract: The case deals with the problem of deciding the locations of warehouses for the distribution of chemical fertilizers in Gujarat for a large company having 500,000 tonnes capacity. Specifically, the major questions are how many stocks points to use, in what broad geographical areas, exact locations for the depots, inventory levels ... More
Reference No: F&A0183Pages: 4Published on: 1, January, 1972
Abstract: The case provides an exercise for a cross- sectional study of operating and financial performance of textile mills and an opportunity to analyse the profit variance of the same mill over two years. ... More
Reference No: MAR0092(D)Pages: 10Published on: 1, January, 1972
Abstract: The case is an extension of Household Products (India) Limited (C). It describes the events that led to the process of decision making for introducing a new brand of soap: idea generation, concept development, product development and testing, marketing mix development for test marketing and the process of test marketing. ... More
Reference No: MAR0100Pages: 19Published on: 1, January, 1972
Abstract: The case presents the attempt by a company to select a suitable brand name for a new brand of beer through a systematic research procedure. The research first identifies the product attributes and various associations of the consumer with beer, and through a formal ranking procedure generates a large number ... More
Reference No: F&A0181Pages: 4Published on: 1, January, 1972
Abstract: Deals with the valuation of security offered for a loan from a financial institution. The various methods of valuation and their effect on securing the loan can be discussed. ... More
Reference No: F&A0188Pages: 20 Published on: 1, January, 1972
Abstract: The officer in charge of the credit authorization section is evaluating a request for granting credit for meeting working capital requirements. The case presents data for assessing the need for working capital requirements, availability of funds from various sources, past performance, and history of credit granted by the bank from ... More
Reference No: P&IR0038(C)Pages: 9Published on: 1, January, 1972
Abstract: Gives a running account of a strike observed by workers under the leadership of one of the two unions operating in the organization. It brings out the dynamics of inter group as well as interpersonal relations that influence the strike situation. At the end, the strike is described from the ... More
