Reference No: F&A0169Pages: 23Published on: 1, January, 1971
Abstract: The case deals with a medium-sized textile mill's application for revision of loan limits in order to meet working capital requirements. The additional working capital is required for financing a new product mix and the consequent changes in its distribution channel. The case also gives monthly data on the fluctuations ... More
Reference No: MAR0091Pages: 11Published on: 1, January, 1971
Abstract: This case brings out the basic aspects of the marketing concept and can be used to illustrate the major differences between marketing and selling. The company gives the impression that it is selling almost everything it can produce; but a deeper analysis brings out the lack of marketing concept, absence ... More
Reference No: F&A0156(B)Pages: 16 Published on: 1, January, 1971
Abstract: A sequel to Estella Bank (A) F&A0156, this case describes the working of one of the twenty- seven training centres set up by the bank, as part of its training scheme for clerical staff, and documents data on the training scheme. ... More
Reference No: F&A0148Pages: 36 Published on: 1, January, 1971
Abstract: Deals with the recruitment and selection of clerical staff in a regional bank undergoing rapid expansion particularly outside its main region of operations. The main issue involved here is, personalized versus formal methods of recruitment and selection. The case describes how two groups of clerks were selected-one through the personalized ... More
Reference No: F&A0166Pages: 18Published on: 1, January, 1971
Abstract: This is a case study of planning in a large metropolitan branch of the bank. The case underlines how creative aspects of the planning process can suffer if planning is reduced to a mechanistic target setting and budgeting exercise, with or without formal use of environmental data. It is widely ... More
Reference No: BP0043Pages: 24Published on: 1, January, 1971
Abstract: Should an educational institution become a member of a cultural organization for obtaining the special member rates offered in its hostel? In evaluating the alternatives, relevant costs need to be determined and both the quantitative as well as qualitative evidence need to be evaluated. ... More
Reference No: MAR0101Pages: 4 Published on: 1, January, 1971
Abstract: A pharmaceutical company seeks the help of a consultant to study their distribution strategy. The company deals in ethical products and distributes them directly to chemists, hospitals and selected doctors without the use of any wholesale channel. Though the system has worked fairly satisfactorily, the company intends to examine if ... More
Reference No: F&A0160Pages: 3Published on: 1, January, 1971
Abstract: A young engineer entrepreneur, wishing to start a manufacturing enterprise, approaches a leading commercial bank for financial assistance. The bank asks the entrepreneur to furnish forecasted financial statements. A summary of the expected (manufacturing and selling) transactions during the first year of operations is given. The student is required to ... More
Reference No: F&A0208Pages: 9Published on: 1, January, 1971
Abstract: The focus of this case is on the problem of recognition of current income when related expenses are spilled over to the next accounting year (e.g. for future warranty repair costs). The issues that arise are whether it is enough to record future expenses as and when they arise ... More
Reference No: MAR0092(C)Pages: 4Published on: 1, January, 1971
Abstract: Based on a real life situation of the introduction of a new brand of bathing soap, the case describes the existing market situation, competitive situation, and marketing opportunities. It gives a brief account of the product development process - idea generation to concept development to product development and testing and ... More
