Reference No: CMA0202Pages: 14Published on: 18, November, 1970
Abstract: This case discusses in detail the purchase behaviour of fertilizers by farmers and answers the famous marketing "Ws" like, who, why when, what, where, etc. ... More
Reference No: CMA0207Pages: 7Published on: 3, December, 1970
Abstract: The case raises the problem of developing strategy for deposit mobilization by a branch manger. It highlights how a particular strategy adopted by the manager worked. Along with that it further gives the future course of events that are expected. As a result a question of developing a new strategy ... More
Reference No: CMA0198Pages: 7Published on: 11, December, 1970
Abstract: The case depicts the problem in the formation of a cooperative society setting up a cold storage its utilization. It tells about the behaviour of different caste groups in relation to the running the uses of the cold storage. Students can led to identify the group problems in setting up ... More
Reference No: CMA0199Pages: 5Published on: 11, December, 1970
Abstract: The case is about leadership roles. It deals with a social situation where a village leader tries to influence drinking habits in a section of a community. While the leader is an acknowledged leader plays a functional role in agricultural economic activities, he is unable to influence a section of ... More
Reference No: CMA0200Pages: 11Published on: 12, December, 1970
Abstract: This case deals with the modernization of sheller rice mills, investment, benefits. It also involves decision-making in favour of modernization based on cost-benefit analysis. ... More
Reference No: QM0045Pages: 19Published on: 1, January, 1971
Abstract: Describes the evolution of data- processing applications in a modern textile mill over the last twenty years. The company, which started mechanization with Hollerith equipment, now has an IBM 8K system (tape oriented) and plans to go in for an IBM 360/30 system shortly. The factors responsible for the introduction of ... More
Reference No: F&A0152Pages: 8 Published on: 1, January, 1971
Abstract: A textile mill has approached a financial institution for an additional working capital loan of Rs.60 lakhs. The case highlights the problem arising from poor fund generation relative to fixed costs. The gross profit of the company is insufficient to meet the interest burden, which has substantially increased because a ... More
Reference No: BP0043Pages: 24Published on: 1, January, 1971
Abstract: Should an educational institution become a member of a cultural organization for obtaining the special member rates offered in its hostel? In evaluating the alternatives, relevant costs need to be determined and both the quantitative as well as qualitative evidence need to be evaluated. ... More
Reference No: F&A0169Pages: 23Published on: 1, January, 1971
Abstract: The case deals with a medium-sized textile mill's application for revision of loan limits in order to meet working capital requirements. The additional working capital is required for financing a new product mix and the consequent changes in its distribution channel. The case also gives monthly data on the fluctuations ... More
Reference No: MAR0091Pages: 11Published on: 1, January, 1971
Abstract: This case brings out the basic aspects of the marketing concept and can be used to illustrate the major differences between marketing and selling. The company gives the impression that it is selling almost everything it can produce; but a deeper analysis brings out the lack of marketing concept, absence ... More
