Abstract
This case discusses in detail the purchase behaviour of fertilizers by farmers and answers the famous marketing "Ws" like, who, why when, what, where, etc.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | CMA0202 |
| Title | Fertilizer Purchase Behaviour of Farmers |
| Pages | 14 |
| Published on | Nov 18, 1970 |
| Year of Event | 1968-1969 |
| Authors | Gupta, V.K.; Gopalaswamy, T P; |
| Area | Centre for Management in Agriculture (CMA) |
| Discipline | Economics, Marketing |
| Sector | Agriculture and Animal Husbandry |
| Country | India |
| State | Gujarat |
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