Branch Level Strategy for Deposit Mobilization

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Abstract

The case raises the problem of developing strategy for deposit mobilization by a branch manger. It highlights how a particular strategy adopted by the manager worked. Along with that it further gives the future course of events that are expected. As a result a question of developing a new strategy arises. A relevant material is provided to analyse this question.

Additional Information

Product Type Case
Reference No. CMA0207
Title Branch Level Strategy for Deposit Mobilization
Pages 7
Published on Dec 3, 1970
Year of Event 1970
Authors Desai, B. M;
Area Centre for Management in Agriculture (CMA)
Discipline Economics, Finance, Strategic Management
Sector Banking Finance Insurance (BFI)
Country India
State Gujarat

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