Reference No: MAR0100Pages: 19Published on: 1, January, 1972
Abstract: The case presents the attempt by a company to select a suitable brand name for a new brand of beer through a systematic research procedure. The research first identifies the product attributes and various associations of the consumer with beer, and through a formal ranking procedure generates a large number ... More
Reference No: F&A0181Pages: 4Published on: 1, January, 1972
Abstract: Deals with the valuation of security offered for a loan from a financial institution. The various methods of valuation and their effect on securing the loan can be discussed. ... More
Reference No: BP0046Pages: 22Published on: 1, January, 1972
Abstract: The focus here is on the Director Degsnate's desire to reformulate his organizations strategy following the financial stringency being experienced by the institution. A historical perspective of this missionary hospital has been provided, together with organizational, financial, cost, technological and activity data. The issues which arise are: 1) Has there been ... More
Reference No: F&A0188Pages: 20 Published on: 1, January, 1972
Abstract: The officer in charge of the credit authorization section is evaluating a request for granting credit for meeting working capital requirements. The case presents data for assessing the need for working capital requirements, availability of funds from various sources, past performance, and history of credit granted by the bank from ... More
Reference No: P&IR0038(C)Pages: 9Published on: 1, January, 1972
Abstract: Gives a running account of a strike observed by workers under the leadership of one of the two unions operating in the organization. It brings out the dynamics of inter group as well as interpersonal relations that influence the strike situation. At the end, the strike is described from the ... More
Reference No: F&A0100(A)Pages: 3Published on: 1, January, 1972
Abstract: The balance sheets, analysis of profit and loss statements and some balance sheet ratios of ten different industries are given in the case. These industries comprise bank, general insurance, electricity, shipping, iron and steel, hotel, managing agency, trader, airlines corporation, and the State Financial Corporation. In the process, students gain ... More
Reference No: MAR0098Pages: 18Published on: 1, January, 1972
Abstract: HPL was contemplating the introduction of an over-th e- counter tonic to tap the increasing demand for such a product. Though the management was convinced of the viability of the proposition, issues like attributes of the product and marketing strategy to be used were being considered. The product manager organized ... More
Reference No: F&A0179(A)Pages: 19Published on: 1, January, 1972
Abstract: Relates to the introduction of a formal planning system in the international division of the bank. Includes issues of the process of selling and introducing the system and technical design considerations. For maximum effectiveness, this case should be followed in the next class session by Case (B),F&A0180 which ... More
Reference No: BP0044Pages: 20Published on: 1, January, 1972
Abstract: Describes the pressures and problems faced by a man with a PhD in Organizational Behaviour from abroad, and consulting experience in India, when he decides to get involved in his family business. Dr C.A. Narayanan takes charge of Kannagi Mills, a unit of the Alagappa Group headed by his ... More
Reference No: CMA0245Pages: 17Published on: 7, February, 1972
Abstract: The case provides comparison between old and modernized machinery in respect of milling performance. It highlights the nature of problems that arise in the process of modernization. It also helps in evaluation of milling performance. ... More
Reference No: CMA0215Pages: 8Published on: 15, February, 1972
Abstract: Having understood the importance of the new seed industry, the chairman of National Bank Limited was thinking of developing a project on hybrid seed production. In the meantime, the National Seed Corporation, which had undertaken hybrid seed production in Mysore State, approached the bank with a suggestion that the bank ... More
