Abstract
Focuses on the introduction of formal strategic planning in the organization. The mechanics of the first strategic planning exercise are dealt with in detail. The issue of the linkages between this exercise and the other planning and control activities in the organization is raised.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | F&A0158 |
| Title | Opthiorro-Pronto Chemical Corporation Limited |
| Pages | 14 |
| Published on | Jan 1, 1972 |
| Year of Event | 1960 |
| Authors | Camillus, J C; |
| Area | Finance and Accounting (F&A) |
| Discipline | Finance, Strategic Management |
| Sector | Manufacturing |
| Country | India |
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