Most Popular cases

Authors: Vora, M N;

Reference No: MAR0111 Pages: 16 Published on: 1, January, 1974

Abstract: The case is based on a survey report of blade users. Perceptions of various segments of users of razor blades are assessed in this survey. ... More

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Authors: Rao, T V;

Reference No: OB0047 Pages: 2 Published on: 1, January, 1974

Abstract: Career description of an entrepreneur from a poor family and with little education. This case brings out the role of precipitating factors in the development of an entrepreneur and his decision?making processes. ... More

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Authors: Nambudiri, C N S; Raman, K S;

Reference No: BP0058 Pages: 20 Published on: 1, January, 1974

Abstract: Focuses on a pioneer garment-manufacturing companys failure to consolidate its position due to its inability to take advantage of an early entry into the industry. Failure to evolve a clear product-market strategy and to follow up on a national distribution system developed earlier; organizational problems of family enterprise management; and ... More

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Authors: Bhattacharyya, S K; Camillus, J C;

Reference No: F&A0233(F) Pages: 29 Published on: 1, January, 1974

Abstract: Describes the problems experienced by L&T in fixing relative profit responsibilities for its regional offices and product divisions. The nature of operations of these two centres are described and their operational characteristics highlighted. The case requires the formulation of criteria to determine profit centres and the application of such ... More

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Authors: Nambudiri, C N S; Raman, K S;

Reference No: BP0054 Pages: 25 Published on: 1, January, 1974

Abstract: The history of the largest cable company in India is presented in the background of the growth of the power generation industry. Illustrates the limitations of the strategies of companies in industries with close linkage to national plans, competition with different sectors of the industry, and its rapid adaptation of ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0097 Pages: 33 Published on: 1, January, 1974

Abstract: This is a case on marketing planning for a new scooter manufacturing company. Marketing decisions relate to product mix, distribution channels, promotion and pricing for the scooter being manufactured by the company. Strategic decisions like which segments of the market should be attacked at what point of time are extremely ... More

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Authors: Saleem, P A;

Reference No: MAR0130(C) Pages: 13 Published on: 1, January, 1974

Abstract: Case (C) deals with dealer structure, growth, evaluation of dealer system, etc. ... More

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Authors: Bhattacharyya, S K; Camillus, J C;

Reference No: F&A0233(A) Pages: 19 Published on: 1, January, 1974

Abstract: Traces the growth of Larsen and Toubro Limited from an import house of engineering goods to its current position as one of the largest industrial houses, manufacturing engineering goods. The environmental, organizational and market variables responsible for the growth of L&T are traced, and the relative changes of the ... More

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Authors: Thomas, Philip S;

Reference No: F&A0186 Pages: 8 Published on: 1, January, 1974

Abstract: The case describes the planning process in a company in the electricity supply business. It serves to highlight the nature of the strategic choices open to a company that is closely regulated. ... More

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Authors: Nambudiri, C N S; Raman, K S;

Reference No: BP0040(B) Pages: 18 Published on: 1, January, 1974

Abstract: Covers the history of Synthetics and Chemicals Limited between 1958 and 1961, and describes its plans for further expansion in synthetic rubber manufacturing in the wake of the developments in the Indian petrochemical industry since 1961. Provides scope for discussing the pros and cons of further expansion. ... More

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Authors: Kuchhal, S C;

Reference No: F&A0217 Pages: 10 Published on: 1, January, 1974

Abstract: The case deals with 1) relevance of convertible securities for raising longterm funds in the Indian environment, 2) choice between shortterm borrowing and mediumterm bonds, which are convertible into equity at the option of holders, and 3) comparative merits of loan converted into equity by lending institutions, and convertible bonds ... More

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Authors: Nambudiri, C N S; Raman, K S;

Reference No: BP0056(A) Pages: 19 Published on: 1, January, 1974

Abstract: Describes the companys diversification programme and its rationale. Provides information for evaluating the choice of diversification and the results accomplished up to 1969. ... More

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Authors: Bhattacharyya, S K; Camillus, J C;

Reference No: F&A0233(I) Pages: 16 Published on: 1, January, 1974

Abstract: After developing the required understanding of a long range framework for more effective budgeting [described in L&T (D) and (E)], the General Manager (Finance) considers the time appropriate to have a hard look at the existing budgeting system in the organization. Several issues (e.g. the role of the ... More

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