Abstract
The case is based on a survey report of blade users. Perceptions of various segments of users of razor blades are assessed in this survey.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0111 |
| Title | Market Segmentation for Razor Blades** |
| Pages | 16 |
| Published on | Jan 1, 1974 |
| Year of Event | 1975 |
| Authors | Vora, M N; |
| Area | Marketing (MAR) |
| Discipline | Operations Management, Strategic Management |
| Sector | Manufacturing |
| Country | India |
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