Abstract
The case deals with the problems of drawing up a marketing strategy for a new consumer non durable packaged food product. It describes the process of building a marketing simulation model under paucity of data in Indian conditions and the results.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0157 |
| Title | Packaged Goods India Limited |
| Pages | 33 |
| Published on | Jan 1, 1974 |
| Year of Event | 1969 |
| Authors | Jain, Abhinandan K; |
| Area | Marketing (MAR) |
| Discipline | Strategic Management |
| Sector | Manufacturing |
| Country | India |
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