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Latest published cases

List of Latest Published Cases

  1. Organizational Structure and Dynamics

    Authors: Khandwalla, Pradip N;

    Reference No: OB0038TEC Pages: 6 Published on: 1, January, 1976

    Abstract: An organization is defined as a particular patterning of tasks, human skills or abilities, techniques, and formal roles. Thus, in analyzing an organization, it is useful to identify the properties of its tasks, members, techniques and structure, particularly to identify how these are related. What pattern of tasks, techniques, etc ... More

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  2. Tithwal Mills (G)

    Authors: Bijapurkar, Ashoke; Mote, V L; Gupta, Subroto Sen;

    Reference No: MAR0144(G) Pages: 11 Published on: 1, January, 1976

    Abstract: The case highlights the problems being faced by the company regarding its channels of distribution, especially the wholesalers. The alternatives being considered by the management to bring the wholesalers in line are presented, as also the details of the company's marketing strategy. The alternatives are to be evaluated in light ... More

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  3. Leadership

    Authors: Parikh, Indira J; Garg, Pulin K;

    Reference No: OB0086TEC Pages: 8 Published on: 1, January, 1976

    Abstract: The note attempts to highlight some of the definitions, theories, functions and the emergence of a leader. The issue whether the leader and leadership is a property of the group or is the characteristic of an individual is discussed. Fourteen functions that a leader can perform and its relationship with ... More

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  4. PSYCHOGRAPHICS

    Authors: Misra, Sasi B; Arul, M J;

    Reference No: OB0095TEC Pages: 4 Published on: 1, January, 1976

    Abstract: This note reviews the literature on psychographic variables as they affect consumer behaviour. The review mainly draws upon an article by wells (1975). The review specifically draws the psychographic profile of the heavy user of shotgun ammunition. It also by way of example, shows how market segmentation of stomach remedy users ... More

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  5. Modern Bakeries (India) Limited: The Ahmedabad Unit and Its Management

    Authors: Prahalad, C K; Thomas, Philip S;

    Reference No: BP0070 Pages: 23 Published on: 1, January, 1976

    Abstract: Facilitates discussion of action potentials facing the general manager of a field unit of a public sector company. The manager is under pressure from headquarters to improve sales and capacity utilization appreciably in view of a marked drop in the offtake of the State Nutritional Programme. The management systems available ... More

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  6. Ratnagar District Development Plan

    Authors: Malya, M Meenakshi;

    Reference No: QM0097 Pages: 5 Published on: 1, January, 1976

    Abstract: Deals with resource allocation for district planning. When many projects compete for resources, the choice of a set of projects within the budget poses problem to the planner. ... More

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  7. Mathematics and Statistics for Management : Introduction to Linear Programming

    Authors: Saha, Jahar;

    Reference No: QM0105TEC Pages: 28 Published on: 1, January, 1976

    Abstract: This is an introductory note on linear programming. It discusses the graphical solution of LP problems and gives the logic of the method of solving general LP problems. Primal and dual problems have been discussed and their relationships outlined. ... More

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  8. Growth and Structure of Industries **

    Authors: Papola, T S;

    Reference No: ECO0210TEC Pages: 7 Published on: 1, January, 1976

    Abstract: Describes and analyses the rates of growth and major structural changes in the industrial sector of the Indian economy during 1950-70. The aspects covered are specifically related to the major planks of industrial policy. An attempt is also made to evaluate the achievement of policy objectives with the help of ... More

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  9. Techniques of Planning **

    Authors: Rangarajan, C;

    Reference No: ECO0227TEC Pages: 8 Published on: 1, January, 1976

    Abstract: Prior to the Second World War, planning experience was confined primarily to the Soviet Union. Since then a number of countries with differing political backgrounds have resorted to economic planning as an instrument to promote economic development. Thus enriched by the experience of various countries, "techniques of planning" have become ... More

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  10. Technology Planning and Choices **

    Authors: Narayanan, N; Satia, J K;

    Reference No: PROD0110TEC Pages: 12 Published on: 1, January, 1976

    Abstract: Defines technology planning, and enumerates on the manager's role, types of technology changes, technological forecasting, mechanism of technology transfer, and technological strategy. ... More

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  11. MCK Saxby Fork lift Truck: Campaign for Product Lau

    Authors: Rattan, Rajesh; Khurana, Rakesh;

    Reference No: MAR0151 Pages: 12 Published on: 1, January, 1976

    Abstract: This note deals with the use of editorial publicity in the technical trade press, secured through press communications at the time of introducing the forklift truck in the market. Over twentythree publications featured news stories and a debate was initiated in newspaper columns on the efficiency of a ... More

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  12. Development of Self **

    Authors: Parikh, Indira J; Garg, Pulin K;

    Reference No: OB0077TEC Pages: 10 Published on: 1, January, 1976

    Abstract: The concept of self in terms of its unfolding and developing from birth as conceptualised by Theodore Sarabin is discussed. Personality of the self is described in terms of structure and process. Sarabin postulates five sub-structures that are basic to the growth and development of the individual during the first ... More

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  13. Phillips Transistor Radios

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0169 Pages: 23 Published on: 1, January, 1976

    Abstract: There had been a great deal of similarity in the advertising for transistor radios. Early in 1972, the agency for Phillips wanted to break new ground in campaigning. But the company managers asked if a distinctive treatment would make sense to the less sophisticated target consumers in semiurban markets. Besides ... More

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  14. Vicks Vaporub

    Authors: Gupta, Subroto Sen; Sethna, Beheruz;

    Reference No: MAR0174 Pages: 10 Published on: 1, January, 1976

    Abstract: When Vicks Vaporub was introduced, a few similar balms were already well entrenched in the Indian market. It was now up to Richardson Hindustan Limited to position Vicks in such a way that the consumers perceived it as different, from the other multipurpose balms. Vicks Vaporub was given a specific ... More

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