Abstract
Pertains to the marketing information system originally developed at the Rustom Jehangir Mills. Presents the company background and present market position, and identifies the marketing information needs of the various levels of management. Illustrative formats have also been included in the case.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | QM0114 |
| Title | Marketing Information System at Rustom Mills |
| Pages | 6 |
| Published on | Jan 1, 1976 |
| Year of Event | 1975 |
| Authors | Anubhai, Prafull; Kaul, Mohan; Luthral; |
| Area | Quantitative Methods (QM) |
| Discipline | IT and Systems, Marketing |
| Sector | Manufacturing |
| Country | India |
| State | Gujarat |
| City | Ahmedabad |
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