Reference No: MAR0173(A)Pages: 11 Published on: 1, January, 1976
Abstract: Dunlop needed a much more distinctive and powerful advertising campaign in 1967 to give its highway tyres an advantageous competitive position in a crowded truck and bus tyre market. In the search for its unique qualities, as against claims of the competitors, Dunlop asked its agency to find out the importance ... More
Reference No: OB0076TECPages: 4 Published on: 1, January, 1976
Abstract: This note deals with conforming behaviour and expectations. Having defined conformity and described the profile of a conformer, it goes into the relevance of the two for managerial actions like selection, promotion and placement. ... More
Reference No: QM0093TECPages: 8Published on: 1, January, 1976
Abstract: Discusses the general problem of designing material provisioning systems for overhaul spares. As an illustration, an overhaul system for aircraft spares is discussed. The case discusses a simulation model and the use of this model for obtaining optimal material provisioning policies. ... More
Reference No: BP0067(A)Pages: 21Published on: 1, January, 1976
Abstract: A top executive with experience in the manufacturing business of a multinationals consumer goods subsidiary and Government of Indias international trading company is appointed by the Finance Ministry to the top post of a large nationalized bank. The case highlights the dilemma this executive faces in reconciling sharply differing views ... More
Reference No: BP0081(E)Pages: 4Published on: 1, January, 1976
Abstract: Presents an interview with a new Chief Executive of the bank, and describes how the Chief Executive views the bank and its priorities and style. It might be useful to contrast this case with the Punjab National Bank (B) (BP0082) case to understand the differences between the styles of the ... More
Reference No: F&A0281(B)Pages: 21Published on: 1, January, 1976
Abstract: In Case (B), described are the responsibilities and job description of a project manager (and the related information system). Some of the organizational problems arising out of the present project administration are presented. The case brings out the problem of reconciling conflicting objectives of technological development and project execution on ... More
Reference No: ECO0209TECPages: 7 Published on: 1, January, 1976
Abstract: The note describes various concepts of economies of scale, sources of economies and diseconomies of scale, and discusses various methods of measuring economies of scale on the basis of empirical data, viz. survivor technique, long run cost curves method, and engineering method. The methods involve the estimation of the relationship ... More
Reference No: ECO0226TECPages: 8Published on: 1, January, 1976
Abstract: This note explains the concepts of comparative economic systems in general and capitalism in particular, and discusses the theoretical case for capitalism propounded by the classical economists. It also explains, briefly, the main elements of the classical economic system. ... More
Reference No: OB0083TECPages: 7Published on: 1, January, 1976
Abstract: The concept of motivation is grounded in the basic assumptions of the nature of man and in the stance??social and personal?? toward life and its phenomenon. This note attempts to discuss the viability of the concept of motivation in the Indian context, keeping in mind the Indian manager's goals ... More
Reference No: QM0082TECPages: 13Published on: 1, January, 1976
Abstract: This note describes the simplex algorithm for solving a linear programming problem. The simplex technique is explained by means of an example. ... More
Reference No: QM0100(C)Pages: 9Published on: 1, January, 1976
Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More
Reference No: BP0076(A)Pages: 12Published on: 1, January, 1976
Abstract: Sets out the organizational arrangements in the Indian Airlines prevailing in 1968 71, and describes: a) the historical evolution of the corporation, b) relevant parts of the Air Corporation Act to indicate the governmental framework within which the organization operates, c) the organizational structure, and d) parts of the personnel policies. ... More
