Sets out the background, including the policy considerations that led to the setting up of the company (FCI), its assigned tasks and objectives, and the initial perception of top management of the corporation and interested outsiders about the strategy it had to adopt to achieve the set tasks. Students would be stimulated to ask the question: "If I were part of the management of FCI, how would I go about prioritizing the complex set of objectives placed before me so as to achieve them in the short, medium, and long run? What should be my ideal objective fulfillment programme in a time perspective?"