Register / Login
All

Filter By

Discipline
  1. Accounting (276)
  2. Communication (132)
  3. Economics (439)
  4. Ethics and Governance (111)
  5. Finance (508)
  6. Human Resource Management (426)
  7. IT and Systems (210)
  8. Innovation and Entrepreneurship (223)
  9. International Business (56)
  10. Management Education (21)
  11. Marketing (513)
  12. Operations Management (1146)
  13. Organizational Behaviour (1026)
  14. Public Policy and Law (298)
  15. Quantitative Methods (269)
  16. Strategic Management (1027)
Language
  1. English (2718)
  2. Hindi (14)
Sector
  1. Agriculture and Animal Husbandry (481)
  2. Banking Finance Insurance (BFI) (237)
  3. Cooperatives (130)
  4. Education (122)
  5. Government (557)
  6. Health (155)
  7. Infrastructure (134)
  8. Manufacturing (1407)
  9. Mining (11)
  10. Miscellaneous (498)
  11. Public Sector (301)
  12. Telecom and Software (51)
  13. Trade (75)
  14. Transportation and Logistics (178)
Product Type
  1. Case (2637)
  4. Case (multimedia) (1)
  6. Epilogue (2)
  7. Exercise (83)
  8. Game (2)
  9. Supplement (5)
  11. Technical Note (1063)

Latest published cases

List of Latest Published Cases

  1. MCK Saxby Fork lift Truck: Campaign for Product Lau

    Authors: Rattan, Rajesh; Khurana, Rakesh;

    Reference No: MAR0151 Pages: 12 Published on: 1, January, 1976

    Abstract: This note deals with the use of editorial publicity in the technical trade press, secured through press communications at the time of introducing the forklift truck in the market. Over twentythree publications featured news stories and a debate was initiated in newspaper columns on the efficiency of a ... More

    Buy Case

  2. Development of Self **

    Authors: Parikh, Indira J; Garg, Pulin K;

    Reference No: OB0077TEC Pages: 10 Published on: 1, January, 1976

    Abstract: The concept of self in terms of its unfolding and developing from birth as conceptualised by Theodore Sarabin is discussed. Personality of the self is described in terms of structure and process. Sarabin postulates five sub-structures that are basic to the growth and development of the individual during the first ... More

    Buy Case

  3. Phillips Transistor Radios

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0169 Pages: 23 Published on: 1, January, 1976

    Abstract: There had been a great deal of similarity in the advertising for transistor radios. Early in 1972, the agency for Phillips wanted to break new ground in campaigning. But the company managers asked if a distinctive treatment would make sense to the less sophisticated target consumers in semiurban markets. Besides ... More

    Buy Case

  4. PSYCHOGRAPHICS

    Authors: Misra, Sasi B; Arul, M J;

    Reference No: OB0095TEC Pages: 4 Published on: 1, January, 1976

    Abstract: This note reviews the literature on psychographic variables as they affect consumer behaviour. The review mainly draws upon an article by wells (1975). The review specifically draws the psychographic profile of the heavy user of shotgun ammunition. It also by way of example, shows how market segmentation of stomach remedy users ... More

    Buy Case

  5. India's Export Policy

    Authors: Dholakia, Bakul H;

    Reference No: ECO0217TEC Pages: 13 Published on: 1, January, 1976

    Abstract: This note discusses the export policy of the Government of India as it evolved over the period 1950 onwards. It is divided into four parts. The first part deals with the export policy during the first decade of planning. The second part examines the export promotion policy followed during that particular ... More

    Buy Case

  6. ABC Plastics Private Limited (A)

    Authors: Wadhva, C D;

    Reference No: ECO0234(A) Pages: 20 Published on: 1, January, 1976

    Abstract: After a year and a half of regularly exporting rigid PVC electrical conduit pipes and fittings exclusively through Geeta Pipes Limited (GPL) Export House, Mr. C.H. Desai, Director of ABC Plastics (a small-scale manufacturer of rigid PVC pipes), was wondering whether he should continue the business relationship between his ... More

    Buy Case

  7. Shipping Corporation of India Limited (A)

    Authors: Kaul, Mohan; Mote, V L; Sheth, N R;

    Reference No: QM0084(A) Pages: 26 Published on: 1, January, 1976

    Buy Case

  8. Arun Ranganath Deshpande (E)

    Authors: Ranade, Ashok; Malya, M Meenakshi;

    Reference No: QM0100(E) Pages: 16 Published on: 1, January, 1976

    Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More

    Buy Case

  9. Accountability in the State Trading Corporation of India

    Authors: Tandon, P L;

    Reference No: BP0079TEC Pages: 5 Published on: 1, January, 1976

    Abstract: The speech delivered at the Annual General Meeting of STC deals with accountability. ... More

    Buy Case

  10. Urabian Airbus Project

    Authors: Balakrishnan, K;

    Reference No: QM0111 Pages: 12 Published on: 1, January, 1976

    Abstract: Deals with the problems associated with the introduction of five widebody Airbuses to replace a fleet of Turbo Props and Caravelles. As it is essential to synchronize the publicity campaign with the formal introduction of the Airbus, the management wants to know when the five aircraft will be ready ... More

    Buy Case

  11. Long Range Planning in the Public Sector Steel Industry**

    Authors: Kulkarni, G R;

    Reference No: BP0095 Pages: 12 Published on: 1, January, 1976

    Abstract: The public sector steel companies in India represent an overwhelmingly dominant segment of the total steel industry of the country. As such, corporate long range planning assumes dimensions which almost seem to overlap with the task of national log range planni The case provides an introduction to the complexity of ... More

    Buy Case

  12. Jajmani System **

    Authors: Pathan, Rukhsana; Garg, Pulin K;

    Reference No: OB0084TEC Pages: 6 Published on: 1, January, 1976

    Abstract: The note examines the nature of the traditional Jajmani system in terms of its underlying processes. It also examines the basic assumptions of interpersonal relationships between different economic dimensions of a village society. The note then extends the understanding of these processes and assumptions of interpersonal relationships to the study ... More

    Buy Case

  13. Vicks Vaporub

    Authors: Gupta, Subroto Sen; Sethna, Beheruz;

    Reference No: MAR0174 Pages: 10 Published on: 1, January, 1976

    Abstract: When Vicks Vaporub was introduced, a few similar balms were already well entrenched in the Indian market. It was now up to Richardson Hindustan Limited to position Vicks in such a way that the consumers perceived it as different, from the other multipurpose balms. Vicks Vaporub was given a specific ... More

    Buy Case

  14. Shri Krishna Saw Mills **

    Authors: Issac, Akkanad M; Puranik, C S;

    Reference No: PROD0116 Pages: 11 Published on: 1, January, 1976

    Abstract: Data are presented to help develop an integrated model for procuring seasonal material (round log), and the scheduling production in a large sawmill. This case is useful for teaching the concepts of aggregate scheduling, especially through the use of linear programming. A note on the timber industry is included. ... More

    Buy Case

Items 1351 to 1365 of 4298

per page

My Cart

You have no items
in your shopping cart.

video title

video content