Abstract
This case deals with forecasting the demand for polypropylene staple fibre. Some data about the technical characteristics of this fibre vis-a-vis other synthetic fibres like cotton, wool, polyester, etc have been given to direct the determinations of the end users. The case involves collection of data on behalf of the case leader about the requirements of various end user industries.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0155 |
| Title | Neomer Limited |
| Pages | 14 |
| Published on | Jan 1, 1976 |
| Year of Event | 1976 |
| Authors | Khurana, Rakesh; |
| Area | Marketing (MAR) |
| Discipline | Marketing, Organizational Behaviour |
| Sector | Manufacturing |
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