Abstract
This note is a part of the "Techniques for Marketing Decisions" series. It describes how Markov analysis can help in predicting long run market shares based on elementary brand switching data. A short, self administered exercise is included.
Additional Information
| Product Type | Technical Note |
|---|---|
| Reference No. | MAR0149TEC |
| Title | Predicting Long Run Market Share By Markov Process |
| Pages | 3 |
| Published on | Jan 1, 1976 |
| Authors | Dholakia, Nikhilesh; Manrai, Ajay K; |
| Area | Marketing (MAR) |
| Discipline | Organizational Behaviour, Strategic Management |
| Sector | Miscellaneous |
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