Abstract
This note is part of the "Techniques for Marketing Decisions" series. It describes a simple technique for breaking down the main product benefit into several associated benefits. The "benefit tree" so generated can be used for market segmentation, product differentiation, promotional strategy, etc.
Additional Information
| Product Type | Technical Note |
|---|---|
| Reference No. | MAR0148TEC |
| Title | Benefit Tree Analysis |
| Pages | 5 |
| Published on | Jan 1, 1976 |
| Authors | Dholakia, Nikhilesh; |
| Area | Marketing (MAR) |
| Discipline | Organizational Behaviour, Strategic Management |
| Sector | Miscellaneous |
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