Abstract
This note is a part of the "Techniques for Marketing Decisions"(Ref No) series. It describes a method of retail site selection based on the gravitational mode. A simple self- administered exercise is also provided.
Additional Information
| Product Type | Technical Note |
|---|---|
| Reference No. | MAR0150TEC |
| Title | Site Selection by Gravitational Methods |
| Pages | 3 |
| Published on | Jan 1, 1976 |
| Authors | Dholakia, Nikhilesh; Manrai, Ajay K; |
| Area | Marketing (MAR) |
| Discipline | Organizational Behaviour |
| Sector | Miscellaneous |
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