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Latest published cases

List of Latest Published Cases

  1. Productivity Bargaining and Profit Sharing

    Authors: Saiyadain, M S;

    Reference No: P&IR0119TEC Pages: 3 Published on: 1, January, 1976

    Abstract: This note discusses the process of productivity bargaining. It highlights its advantages to employers, workers and union officials. Sharing the gains of productivity and mechanics for doing it are also highlighted. ... More

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  2. Sunrise Biscuit & Beverage Company (A)

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0154(A) Pages: 9 Published on: 1, January, 1976

    Abstract: A large consumer products company, which relies on direct distribution to the retail level, is concerned about the selling skills of its sales force in a competitive environment. Sales training in the form of short refresher courses is being proposed to upgrade selling skills. ... More

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  3. Indian Airlines (B)

    Authors: Balakrishnan, K;

    Reference No: BP0076(B) Pages: 20 Published on: 1, January, 1976

    Abstract: Describes the organizational tasks to be performed by the key functional departments and their heads, the regional directors, and the stations and station managers. The differentiation among the departments and the interdependencies, which demand a high amount of integration, are highlighted. The concept of power through control over resources and ... More

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  4. New Detergent Washing Tablet

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0177 Pages: 14 Published on: 1, January, 1976

    Abstract: With an eye on the fastgrowing detergent market, TOMCO were interested in launching a new detergent washing tablet in a slot where it had not yet been represented. Its agency surveyed the washing products market to study the positioning of the competitive brands and the advertising approaches used by ... More

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  5. Shri Krishna Saw Mills **

    Authors: Issac, Akkanad M; Puranik, C S;

    Reference No: PROD0116 Pages: 11 Published on: 1, January, 1976

    Abstract: Data are presented to help develop an integrated model for procuring seasonal material (round log), and the scheduling production in a large sawmill. This case is useful for teaching the concepts of aggregate scheduling, especially through the use of linear programming. A note on the timber industry is included. ... More

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  6. Style of Leadership

    Authors: Parikh, Indira J; Garg, Pulin K;

    Reference No: OB0105TEC Pages: 16 Published on: 1, January, 1976

    Abstract: The concept of leadership is the relationship between an individual and a group. The note discusses the three significant styles of leadership and the emergent behaviour of the group: a) the authoritarian leadership, b) the democratic leadership, and c) the Laissez?faire leadership. Depending upon the individuals, tasks and situations, ... More

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  7. Ganesh Flour Mills Co. Ltd. (A)

    Authors: Murthy, K R S;

    Reference No: BP0092(A) Pages: 8 Published on: 1, January, 1976

    Abstract: Describes the pressures from labour and political leaders on the government to take over a closed vanaspati unit under the Industries Act. Should it take over? What are the costs and benefits and the administrative implications of each alternative? ... More

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  8. Fifth Five Year Plan - Some Basic Issues

    Authors: Dholakia, Bakul H;

    Reference No: ECO0220 Pages: 14 Published on: 1, January, 1976

    Abstract: The note discusses the approach to Fifth Plan and the extent to which it represents a departure from the approach to the year for plans, and raises some fundamental questions pertaining to the Fifth Plan with special reference to the objectives and specific targets of the plan. ... More

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  9. Shipping Corporation of India Limited (A)

    Authors: Kaul, Mohan; Mote, V L; Sheth, N R;

    Reference No: QM0084(A) Pages: 26 Published on: 1, January, 1976

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  10. Arun Ranganath Deshpande (E)

    Authors: Ranade, Ashok; Malya, M Meenakshi;

    Reference No: QM0100(E) Pages: 16 Published on: 1, January, 1976

    Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More

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  11. Zeus India Limited

    Authors: Sachdeva, P S;

    Reference No: P&IR0086 Pages: 6 Published on: 1, January, 1976

    Abstract: The case deals with the linkages between recruitment systems, selection methods, placement decisions and evaluation of performance on completion of the probationary period. The need for systematic diagnosis and planning at each stage is highlighted so that the overall effectiveness of each officer/department can be improved. ... More

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  12. Urabian Airbus Project

    Authors: Balakrishnan, K;

    Reference No: QM0111 Pages: 12 Published on: 1, January, 1976

    Abstract: Deals with the problems associated with the introduction of five widebody Airbuses to replace a fleet of Turbo Props and Caravelles. As it is essential to synchronize the publicity campaign with the formal introduction of the Airbus, the management wants to know when the five aircraft will be ready ... More

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  13. Note on IPCL

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0145TEC Pages: 8 Published on: 1, January, 1976

    Abstract: This note, based on a lecture by the marketing manager of IPCL, describes the product mix and customer mix of IPCL. The strategic thinking with regard to different product groups is briefly described. Implications for organizational design are discussed. ... More

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  14. Pears Toilet Soap

    Authors: Gupta, Subroto Sen; Sethna, Beheruz;

    Reference No: MAR0170 Pages: 9 Published on: 1, January, 1976

    Abstract: In 1969, the marketing executives of Hindustan Lever were discussing the creative strategy to be adopted for Pears with their agency, Lintas. The company, having increased its production, now wished to expand the market for the brand. The case has a detailed look at consumer behavior and past advertising. It also ... More

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