Latest published cases

Authors: Dholakia, Nikhilesh;

Reference No: MAR0145TEC Pages: 8 Published on: 1, January, 1976

Abstract: This note, based on a lecture by the marketing manager of IPCL, describes the product mix and customer mix of IPCL. The strategic thinking with regard to different product groups is briefly described. Implications for organizational design are discussed. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Gupta, Subroto Sen;

Reference No: MAR0177 Pages: 14 Published on: 1, January, 1976

Abstract: With an eye on the fastgrowing detergent market, TOMCO were interested in launching a new detergent washing tablet in a slot where it had not yet been represented. Its agency surveyed the washing products market to study the positioning of the competitive brands and the advertising approaches used by ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Kaul, Mohan; Mote, V L; Sheth, N R;

Reference No: QM0084(C) Pages: 6 Published on: 1, January, 1976

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Parikh, Indira J; Garg, Pulin K;

Reference No: OB0105TEC Pages: 16 Published on: 1, January, 1976

Abstract: The concept of leadership is the relationship between an individual and a group. The note discusses the three significant styles of leadership and the emergent behaviour of the group: a) the authoritarian leadership, b) the democratic leadership, and c) the Laissez?faire leadership. Depending upon the individuals, tasks and situations, ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Ram Mohan, A V; Malya, M Meenakshi;

Reference No: QM0101(A) Pages: 6 Published on: 1, January, 1976

Abstract: The case deals with cost reduction measures through minimum utilization of raw material in a gasket making unit. The use of mathematical models and the need for information systems (linkages) can be illustrated through this series. The series has been designed to illustrate the process of identifying, formulating and solving ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Kaul, Mohan; Rao, V Venkata;

Reference No: QM0113TEC Pages: 12 Published on: 1, January, 1976

Abstract: Deals with the simulation of queuing systems and its importance in different areas such as ships requiring unloading facilities at ports, aircraft awaiting a clear runway in order to take off, etc. It also briefly discusses the three methods?experimentation with the real system, analytical methods, and simulation?available for ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Bhattacharyya, S K;

Reference No: F&A0263(F) Pages: 22 Published on: 1, January, 1976

Abstract: Mr.Trivedi, one of the branch managers, has some mental reservations about accepting the target for agricultural advances for his branch. The regional manager is confident that the potential reflected in the target exists in the branch. He comes to this conclusion from a report based on a field study ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Tandon, P L;

Reference No: BP0079TEC Pages: 5 Published on: 1, January, 1976

Abstract: The speech delivered at the Annual General Meeting of STC deals with accountability. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Surendra, L; Singhal, Rajiv; Srinivasan, S; Bhattacharyya, S K;

Reference No: F&A0280 Pages: 15 Published on: 1, January, 1976

Abstract: The process of collecting environmental information is outlined and a framework for stratification of the environment is provided. A list of sources of national and international environmental information, along with the contents of each source, is provided. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Dholakia, Bakul H;

Reference No: ECO0220 Pages: 14 Published on: 1, January, 1976

Abstract: The note discusses the approach to Fifth Plan and the extent to which it represents a departure from the approach to the year for plans, and raises some fundamental questions pertaining to the Fifth Plan with special reference to the objectives and specific targets of the plan. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Kulkarni, G R;

Reference No: BP0095 Pages: 12 Published on: 1, January, 1976

Abstract: The public sector steel companies in India represent an overwhelmingly dominant segment of the total steel industry of the country. As such, corporate long range planning assumes dimensions which almost seem to overlap with the task of national log range planni The case provides an introduction to the complexity of ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Sachdeva, P S;

Reference No: P&IR0086 Pages: 6 Published on: 1, January, 1976

Abstract: The case deals with the linkages between recruitment systems, selection methods, placement decisions and evaluation of performance on completion of the probationary period. The need for systematic diagnosis and planning at each stage is highlighted so that the overall effectiveness of each officer/department can be improved. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Khurana, Rakesh; Jain, Abhinandan K;

Reference No: MAR0152TEC Pages: 10 Published on: 1, January, 1976

Abstract: The note underlines the utility of industrial market potential index. Starting from a simple model, a procedure for developing an index of industrial market potential is finally arrived at. Development of the index would require selection of production statistics, and input and output coefficients. For some products the index has ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+