Abstract
This note reviews the literature on psychographic variables as they affect consumer behaviour. The review mainly draws upon an article by wells (1975). The review specifically draws the psychographic profile of the heavy user of shotgun ammunition. It also by way of example, shows how market segmentation of stomach remedy users can be obtained psychographically.
Additional Information
| Product Type | Technical Note |
|---|---|
| Reference No. | OB0095TEC |
| Title | PSYCHOGRAPHICS |
| Pages | 4 |
| Published on | Jan 1, 1976 |
| Authors | Misra, Sasi B; Arul, M J; |
| Area | Organizational Behaviour (OB) |
| Discipline | Marketing, Operations Management, Organizational Behaviour |
| Sector | Miscellaneous |
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