Abstract
The note provides a simple conceptual understanding of brand switching problem through gain-loss analysis.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | CMA0399 |
| Title | Brand Switching and Brand Loyalty: Gain-Loss Analysis ** |
| Pages | 3 |
| Published on | Jan 1, 1976 |
| Year of Event | 1976 |
| Authors | Basu, S K; |
| Area | Centre for Management in Agriculture (CMA) |
| Discipline | Marketing |
| Sector | Miscellaneous |
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