Latest published cases

Authors: Kulkarni, G R;

Reference No: BP0091(A) Pages: 19 Published on: 1, January, 1976

Abstract: Sets out the background, including the policy considerations that led to the setting up of the company (FCI), its assigned tasks and objectives, and the initial perception of top management of the corporation and interested outsiders about the strategy it had to adopt to achieve the set tasks. Students would ... More

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Authors: Gupta, Subroto Sen;

Reference No: MAR0173(B) Pages: 7 Published on: 1, January, 1976

Abstract: In 1966, Dunlop had commissioned a study to look into the media habits of truck drivers and owners who were primarily responsible for deciding on buying truck tyres. The idea was to arrive at a suitable media mix for the new theme of advertising to be launched by Dunlop in 1967. The ... More

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Authors: Jagannathan, V K; Satia, J K;

Reference No: PROD0111TEC Pages: 11 Published on: 1, January, 1976

Abstract: Defines work measurement, and outlines the basic procedure to be followed in work measurement. Describes the technique of time study in work measurement, and the steps required in making a time study. ... More

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Authors: Papola, T S; Paul, S;

Reference No: ECO0216TEC Pages: 15 Published on: 1, January, 1976

Abstract: The note covers the following three aspects: (i) an account of the evolution of GOI policy on balanced regional development and development of backward areas, and the existing fiscal and financial incentives for the purpose; (ii) some analytical techniques useful for the study of the levels and trends of regional ... More

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Authors: Patel, Nitin R;

Reference No: QM0059 Pages: 5 Published on: 1, January, 1976

Abstract: Gives a simplified version of the manufacturing process in the company, which is suitable for practice in the design of computer tape or disk systems for production control. ... More

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Authors: Wadhva, C D; Bhandari, B R;

Reference No: ECO0233 Pages: 16 Published on: 1, January, 1976

Abstract: This case deals with the intricacies of international contracting in the export-import business, including the problems of exchange rate fluctuations. The case specifically focuses on the export contract of Super Traders Ltd, Bombay (an export house), with the Textile Trading Corporation, Tedda (Tedda Arab Kingdom), concluded in 1964 on a principal ... More

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Authors: Ranade, Ashok; Malya, M Meenakshi;

Reference No: QM0100(A) Pages: 5 Published on: 1, January, 1976

Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More

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Authors: Krishnamurty, Sudhir; Malya, M Meenakshi;

Reference No: QM0107 Pages: 12 Published on: 1, January, 1976

Abstract: The case is mainly a transport problem. There are three factories delivering three product groups to twenty- three warehouses. The solution calls for an optimization of total costs for the company, taking into account the production constraints at each factory, the local demand, and the export needs. The data problems ... More

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Authors: Murthy, K R S;

Reference No: BP0081(A) Pages: 17 Published on: 1, January, 1976

Abstract: Focuses on a new chief executive who has taken over the fourth largest nationalized bank in India at a time when the banking industry is undergoing profound changes, adapting itself to the needs of a developing economy. It describes the industry problems, the organization and culture of Punjab National Bank, ... More

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Authors: Verma, Pramod;

Reference No: P&IR0034 Pages: 4 Published on: 1, January, 1976

Abstract: Deals with qualitative indicators to measure performance for rewarding individual employees. It discusses a monetary incentive scheme that incorporates both, an additional increment as well as an incentive payment. ... More

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Authors: Garg, Pulin K; Parikh, Indira J;

Reference No: OB0083TEC Pages: 7 Published on: 1, January, 1976

Abstract: The concept of motivation is grounded in the basic assumptions of the nature of man and in the stance??social and personal?? toward life and its phenomenon. This note attempts to discuss the viability of the concept of motivation in the Indian context, keeping in mind the Indian manager's goals ... More

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Authors: Gupta, Subroto Sen; Sethna, Beheruz;

Reference No: MAR0180(A) Pages: 11 Published on: 1, January, 1976

Abstract: In 1969, CARE India executives were interested in selling the idea of proper nutrition for a healthier life to the rural population. They believed that the same marketing principles, style of advertising and media strategy used in urban commercial sales campaigns could be applied to a rural noncommercial campaign. A ... More

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Authors: Dholakia, Nikhilesh;

Reference No: MAR0214TEC Pages: 3 Published on: 1, January, 1976

Abstract: This note is a part of the series, "Techniques for Marketing Decisions." It describes an approach to quoting the most appropriate price in a competitive bidding situation. ... More

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Authors: Chattopadhyay, Somnath;

Reference No: OB0147TEC Pages: 6 Published on: 1, January, 1976

Abstract: 0 ... More

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