Latest published cases

Authors: Bhattacharyya, S K;

Reference No: F&A0263(F) Pages: 22 Published on: 1, January, 1976

Abstract: Mr.Trivedi, one of the branch managers, has some mental reservations about accepting the target for agricultural advances for his branch. The regional manager is confident that the potential reflected in the target exists in the branch. He comes to this conclusion from a report based on a field study ... More

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Authors: Surendra, L; Singhal, Rajiv; Srinivasan, S; Bhattacharyya, S K;

Reference No: F&A0280 Pages: 15 Published on: 1, January, 1976

Abstract: The process of collecting environmental information is outlined and a framework for stratification of the environment is provided. A list of sources of national and international environmental information, along with the contents of each source, is provided. ... More

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Authors: Bijapurkar, Ashoke; Mote, V L; Gupta, Subroto Sen;

Reference No: MAR0144(G) Pages: 11 Published on: 1, January, 1976

Abstract: The case highlights the problems being faced by the company regarding its channels of distribution, especially the wholesalers. The alternatives being considered by the management to bring the wholesalers in line are presented, as also the details of the company's marketing strategy. The alternatives are to be evaluated in light ... More

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Authors: Prahalad, C K; Thomas, Philip S;

Reference No: BP0070 Pages: 23 Published on: 1, January, 1976

Abstract: Facilitates discussion of action potentials facing the general manager of a field unit of a public sector company. The manager is under pressure from headquarters to improve sales and capacity utilization appreciably in view of a marked drop in the offtake of the State Nutritional Programme. The management systems available ... More

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Authors: Parikh, Indira J; Garg, Pulin K;

Reference No: OB0086TEC Pages: 8 Published on: 1, January, 1976

Abstract: The note attempts to highlight some of the definitions, theories, functions and the emergence of a leader. The issue whether the leader and leadership is a property of the group or is the characteristic of an individual is discussed. Fourteen functions that a leader can perform and its relationship with ... More

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Authors: Gupta, Subroto Sen;

Reference No: MAR0176 Pages: 15 Published on: 1, January, 1976

Abstract: Protein Foods Association educated people on nutrition. In 1972, there was a three phase evaluation of the effectiveness of the Protein Communication Programme in Maharashtra. After specifying the communication task, target group, media strategy and mediawise expenditure of the campaign, the case gives the detailed methodology of the survey and the ... More

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Authors: Patel, Nitin R;

Reference No: QM0088 Pages: 19 Published on: 1, January, 1976

Abstract: Deals with the use of computers for management applications in Air India over the decade 1965-66 to 1975-76. It discusses the applications taken up, and the organizational structure of the computer department. ... More

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Authors: Ram Mohan, A V; Malya, M Meenakshi;

Reference No: QM0101(E) Pages: 4 Published on: 1, January, 1976

Abstract: The case deals with cost reduction measures through minimum utilization of raw material in a gasket making unit. The use of mathematical models and the need for information systems (linkages) can be illustrated through this series. The series has been designed to illustrate the process of identifying, formulating and solving ... More

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Authors: Khandwalla, Pradip N;

Reference No: OB0038TEC Pages: 6 Published on: 1, January, 1976

Abstract: An organization is defined as a particular patterning of tasks, human skills or abilities, techniques, and formal roles. Thus, in analyzing an organization, it is useful to identify the properties of its tasks, members, techniques and structure, particularly to identify how these are related. What pattern of tasks, techniques, etc ... More

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Authors: Bhattacharyya, S K; Singh, A K;

Reference No: F&A0263(G) Pages: 11 Published on: 1, January, 1976

Abstract: The planning manager wonders how effective the budgetary control and performance-reporting system has been in terms of its original objectives. Operational and managerial issues relating to environmental scanning, target setting, potential identification, etc., and an inadequate effort on the part of head office officials to guide their branch managers in ... More

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Authors: Rattan, Rajesh; Khurana, Rakesh;

Reference No: MAR0151 Pages: 12 Published on: 1, January, 1976

Abstract: This note deals with the use of editorial publicity in the technical trade press, secured through press communications at the time of introducing the forklift truck in the market. Over twentythree publications featured news stories and a debate was initiated in newspaper columns on the efficiency of a ... More

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Authors: Parikh, Indira J; Garg, Pulin K;

Reference No: OB0077TEC Pages: 10 Published on: 1, January, 1976

Abstract: The concept of self in terms of its unfolding and developing from birth as conceptualised by Theodore Sarabin is discussed. Personality of the self is described in terms of structure and process. Sarabin postulates five sub-structures that are basic to the growth and development of the individual during the first ... More

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Authors: Balakrishnan, K;

Reference No: BP0076(C) Pages: 15 Published on: 1, January, 1976

Abstract: Gives extracts from the recommendation of a study committee on Indian Airlines which submitted its recommendations in 1971. Only recommendations dealing with reorganization are highlighted. ... More

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