Abstract
This case deals with marketing strategy formulation for gaskets and radiators. Data have been provided for various segments of the market. The case could be used for evaluating distribution channels, promotion strategy, pricing, etc. The case also involves forecasting the demand.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0153(A) |
| Title | Gaskets and Radiators Private Limited (A) |
| Pages | 32 |
| Published on | Jan 1, 1976 |
| Year of Event | 1976 |
| Authors | Khurana, Rakesh; |
| Area | Marketing (MAR) |
| Discipline | Operations Management, Strategic Management |
| Sector | Manufacturing |
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