Abstract
The case highlights the problems being faced by the company regarding its channels of distribution, especially the wholesalers. The alternatives being considered by the management to bring the wholesalers in line are presented, as also the details of the company's marketing strategy. The alternatives are to be evaluated in light of the strategy, and recommendations have to be made to eliminate the problems.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0144(G) |
| Title | Tithwal Mills (G) |
| Pages | 11 |
| Published on | Jan 1, 1976 |
| Year of Event | 1972 |
| Authors | Bijapurkar, Ashoke; Mote, V L; Gupta, Subroto Sen; |
| Area | Marketing (MAR) |
| Discipline | Operations Management, Strategic Management |
| Sector | Manufacturing |
| Country | India |
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