Reference No: CMA0417TECPages: 33Published on: 17, December, 1975
Abstract: The note discusses the agri-business system prevalent in India. Important agricultural commodities are specifically dealt with to highlight their importance in the overall system. ... More
Reference No: CMA0350Pages: 2Published on: 30, December, 1975
Abstract: The case is based on the enterprising farmer, who had increased his income, by making use of the credit facility provided by the bank. Agricultural Credit Advisor of the bank was wondering how to make use of such farmers for deposit mobilization. ... More
Reference No: CMA0380TECPages: 8Published on: 31, December, 1975
Abstract: The note discusses the need for monitoring performance in the execution of a project, based upon the project logic. Problems of obtaining processing using relevant data are discussed. ... More
Reference No: F&A0263(G)Pages: 11Published on: 1, January, 1976
Abstract: The planning manager wonders how effective the budgetary control and performance-reporting system has been in terms of its original objectives. Operational and managerial issues relating to environmental scanning, target setting, potential identification, etc., and an inadequate effort on the part of head office officials to guide their branch managers in ... More
Reference No: ECO0210TECPages: 7 Published on: 1, January, 1976
Abstract: Describes and analyses the rates of growth and major structural changes in the industrial sector of the Indian economy during 1950- 70. The aspects covered are specifically related to the major planks of industrial policy. An attempt is also made to evaluate the achievement of policy objectives with the help of ... More
Reference No: BP0081(A)Pages: 17Published on: 1, January, 1976
Abstract: Focuses on a new chief executive who has taken over the fourth largest nationalized bank in India at a time when the banking industry is undergoing profound changes, adapting itself to the needs of a developing economy. It describes the industry problems, the organization and culture of Punjab National Bank, ... More
Reference No: ECO0227TECPages: 8Published on: 1, January, 1976
Abstract: Prior to the Second World War, planning experience was confined primarily to the Soviet Union. Since then a number of countries with differing political backgrounds have resorted to economic planning as an instrument to promote economic development. Thus enriched by the experience of various countries, "techniques of planning" have become ... More
Reference No: QM0086Pages: 4 Published on: 1, January, 1976
Abstract: Concerns the establishment of a suitable policy for purchase and stocking of hydraulic oil, a significant item in the company's raw material consumptions. The company has the option of purchasing from a local installation of IOC or from IOC's refinery (taking their blending programme into account) more than five hundred ... More
Reference No: QM0101(C)Pages: 3Published on: 1, January, 1976
Abstract: The case deals with cost reduction measures through minimum utilization of raw material in a gasket making unit. The use of mathematical models and the need for information systems (linkages) can be illustrated through this series. The series has been designed to illustrate the process of identifying, formulating and solving ... More
Reference No: MAR0151Pages: 12Published on: 1, January, 1976
Abstract: This note deals with the use of editorial publicity in the technical trade press, secured through press communications at the time of introducing the fork lift truck in the market. Over twenty three publications featured news stories and a debate was initiated in newspaper columns on the efficiency of a ... More
Reference No: OB0077TECPages: 10 Published on: 1, January, 1976
Abstract: The concept of self in terms of its unfolding and developing from birth as conceptualised by Theodore Sarabin is discussed. Personality of the self is described in terms of structure and process. Sarabin postulates five sub-structures that are basic to the growth and development of the individual during the first ... More
Reference No: MAR0169Pages: 23Published on: 1, January, 1976
Abstract: There had been a great deal of similarity in the advertising for transistor radios. Early in 1972, the agency for Phillips wanted to break new ground in campaigning. But the company managers asked if a distinctive treatment would make sense to the less sophisticated target consumers in semi urban markets. Besides ... More
Reference No: OB0095TECPages: 4Published on: 1, January, 1976
Abstract: This note reviews the literature on psychographic variables as they affect consumer behaviour. The review mainly draws upon an article by wells (1975). The review specifically draws the psychographic profile of the heavy user of shotgun ammunition. It also by way of example, shows how market segmentation of stomach remedy users ... More
Reference No: OB0102TECPages: 9 Published on: 1, January, 1976
Abstract: This note is primarily based on Talcot Parson and Loomi's model of the social system. It attempts to identify and explore the constituents of a social system, i.e., the individual and groups and their interaction. In the functioning of the social system eight elements and their corresponding processes are ... More
