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Latest published cases

List of Latest Published Cases

  1. Consumer Products India Limited: Silk Edge Blade Division **

    Authors: Vora, M N;

    Reference No: MAR0122 Pages: 10 Published on: 1, January, 1974

    Abstract: The company wants to expand its business by taking up the manufacture and marketing of razor blades. The company executives happen to have access to a blade users' survey. The case provides an opportunity to examine how various existing brands are positioned, and possible and desirable product position for the ... More

  2. Selection Methods

    Authors: Saiyadain, M S; Venkatraman, S;

    Reference No: P&IR0122TEC Pages: 7 Published on: 1, January, 1974

    Abstract: This note discusses several selection methods used by organizations for selecting personnel. The discussion has covered such tools for selection as application blanks, interviews, physical examination, business games, and leaderless group discussion. Psychological tests have not been covered because a detailed discussion on them is available elsewhere. An effort has ... More

  3. The Problem of Bashir's Transfer (A)

    Authors: Sheth, N R; Shukla, H C;

    Reference No: P&IR0058(A) Pages: 12 Published on: 1, January, 1974

    Abstract: This case provides participants with some experience in collecting relevant information for solving a personnel problem. The main issue pertains to an employee's request that his transfer to another place be cancelled due to personal problems. The participants are first given the bare minimum information on this request and then ... More

  4. Shree Sagar Sarvoday Sahakari Mandali Limited **

    Authors: Varshneya, K L;

    Reference No: F&A0237 Pages: 5 Published on: 1, January, 1974

    Abstract: Mr. Kanjibhai Jivabhai Malam was planning the operations of the society and was worried whether the bank loan would be sufficient to meet its requirements. He also wanted to know when funds would be surplus so that he could plan for their optimum use. The case involves the preparation of ... More

  5. Problems of Discipline within Organizations

    Authors: Sheth, N R;

    Reference No: P&IR0118TEC Pages: 3 Published on: 1, January, 1974

    Abstract: This paper deals with the various aspects of maintenance of discipline within an organization. It questions some of the functional notions about indiscipline in view of the changing values and environment in the society. The main issue for discussion arising from this paper is how to identify the most effective ... More

  6. Industrial Accidents: A New Look at the Problem

    Authors: Saiyadain, M S;

    Reference No: P&IR0098TEC Pages: 4 Published on: 1, January, 1974

    Abstract: The note highlights several personal, emotional and environmental factors that are the cause of a high rate of industrial accidents. It points out that to prevent accidents, more emphasis should be placed on the selection of the "right" person, on education and training, and on job satisfaction. The note argues ... More

  7. Performance Appraisal

    Authors: Monappa, Arun;

    Reference No: P&IR0115TEC Pages: 7 Published on: 1, January, 1974

    Abstract: This paper discusses the concept of performance appraisal, and the many methods of appraisal, from the trait approach to more recent objective systems like the Koontz Model. It also indicates the problems and issues of any appraisal system. ... More

  8. Rate of Return from Sales Promotion **

    Authors: Swamy, Dalip S;

    Reference No: ECO0174 Pages: 7 Published on: 1, January, 1974

    Abstract: This case illustrates how the effectiveness of advertisement expenditures can be assessed; say, a model for sales of Voltas is set up and formalized sales of costbenefit analysis of advertisement expenditure. ... More

  9. A Note on Cost-Benefit Analysis **

    Authors: Sambrani, Shreekant;

    Reference No: CMA0305TEC Pages: 8 Published on: 17, October, 1974

    Abstract: Various concepts of private and social cost benefit analysis are discussed, along with appropriate illustrations. ... More

  10. The Parsada Community **

    Authors: Gaikwad, V R;

    Reference No: CMA0303 Pages: 7 Published on: 9, November, 1974

    Abstract: The case illustrates the nature of interaction between members of a village community on certain special occasions. The pattern of interaction reveals the underlying role relationships the leadership structure. It also brings out the rigidity or flexibility of norms in a village community, the various maintenance tasks of social authority. ... More

  11. Workers' Participation in Decision-Making

    Authors: Saiyadain, M S; Kamat, D S;

    Reference No: P&IR0136TEC Pages: 7 Published on: 1, January, 1975

    Abstract: This technical note is an attempt to analyse the experience with the concept of participation multinational experience have been discussed and an attempt has been made to look at the relactive failure of worker's participation in decision making. ... More

  12. Job Enrichment: Prospects and Problems

    Authors: Saiyadain, M S;

    Reference No: P&IR0106TEC Pages: 7 Published on: 1, January, 1975

    Abstract: Discusses the concept of job enrichment and its relevance to Indian conditions. Independent survey results are discussed to show its importance and need, as also its limitations and the precautions one should take before implementing the job enrichment programme. ... More

  13. Advertisers India Limited

    Authors: Jain, Abhinandan K;

    Reference No: MAR0113 Pages: 13 Published on: 1, January, 1975

    Abstract: The case describes a quantitative model for selecting the minimum cost media plan in order to achieve a desired level of reach and frequency in several target audience groups. The decision problem relates to adoption of the model for drawing up a national press media plan on the basis of ... More

  14. IIMA Mess: The Pricing Controversy **

    Authors: Balakrishnan, K;

    Reference No: F&A0224 Pages: 8 Published on: 1, January, 1975

    Abstract: Deals with the problem of equitable pricing in a situation where: 1) common facilities are shared by two groups of clientele, with a high incidence of joint costs; 2) the methods of pricing for the two groups are different? one group charged on an "actual cost" basis and the other on fixed ... More

  15. Rural Leadership

    Authors: Gaikwad, V R; Tripathi, B L;

    Reference No: CMA0318TEC Pages: 6 Published on: 18, April, 1975

    Abstract: Reviews the literature on leadership with special reference to rural leadership. Various concepts pertaining to leadership are discussed. Certain characteristics of opinion leaders with reference to Indian rural communities are discussed. ... More

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