Abstract
This case illustrates how the effectiveness of advertisement expenditures can be assessed; say, a model for sales of Voltas is set up and formalized sales of cost benefit analysis of advertisement expenditure.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | ECO0174 |
| Title | Rate of Return from Sales Promotion ** |
| Pages | 7 |
| Published on | Jan 1, 1974 |
| Authors | Swamy, Dalip S; |
| Area | Economics (ECO) |
| Sector | Miscellaneous |
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