Reference No: F&A0332Pages: 6Published on: 1, January, 1979
Abstract: Details a practical, reallife problem in transfer pricing. An existing system is detailed and all problems associated with the same are raised. ... More
Reference No: MAR0226Pages: 5Published on: 1, January, 1979
Abstract: This case presents a promotional contest organized by a textile mill and gives the response data. Students are required to evaluate the contest in light of its objectives, and suggest feasible alternatives. They are also required to develop a scheme of analysis for the results. ... More
Reference No: MAR0236TECPages: 8 Published on: 1, January, 1979
Abstract: This note deals with an analysis of the concept of advertising appropriation. The main consideration and various approaches for determining the size of the advertising budget and its allocation are outlined. ... More
Reference No: BP0153TECPages: 12Published on: 1, January, 1979
Abstract: The note describes the evolution of Government of India's policy towards foreign investment in the oil industry. It brings out the gradual change in public policy from recognition of one hundred per cent foreign investment to a gradual nationalization of oil-producing companies in India. The main objective is to discuss
... More
Reference No: MAR0215(C)Pages: 11Published on: 1, January, 1979
Abstract: The case presents a typical situation in consumer durables marketing, highly competitive market, and extremly price conscious consumers. Product differentiation is not particularly evident. The Divisional Manager of Gujarat Industrial Distributors, who has a great deal of autonomy in developing the market strategy for the region for which he is ... More
Reference No: MAR0244Pages: 8Published on: 1, January, 1979
Abstract: The product, Linear Alkyl Benzene, manufactured by IPCL, had a small market. The problem is how to develop the market so that consumption of LAB is increased. Students have to suggest the market development strategies to be adopted by the company. ... More
Reference No: BP0143Pages: 16Published on: 1, January, 1979
Abstract: Zuari Agro Chemicals Limited, designed, engineered, and constructed by one of the most experienced engineering organizations in the world, and employing the most modern technology for producing chemical fertilizers, faced a closure threat immediately after a few months of starting operations when the effluent discharged by the plant, polluted water ... More
Reference No: F&A0330(B)Pages: 6 Published on: 1, January, 1979
Abstract: Introduces, in a very general fashion, specific price-level accounting. The case series can be used to give an introduction to inflation accounting and how conventional financial statements can mask the true state of affairs. ... More
Reference No: QM0154Pages: 8 Published on: 1, January, 1979
Abstract: This case is concerned with setting up a relational data base management system for a hypothetical but realistic application. The application is to provide a query answering capability for a teaching institute for students, grades, courses and instructors. ... More
Reference No: MAR0222Pages: 6Published on: 1, January, 1979
Abstract: This short case is an exercise in problem formulation when the collection of basic data relating to a variety of decisions in the field of marketing is evolved. ... More
Reference No: MAR0232Pages: 20Published on: 1, January, 1979
Abstract: Pond's (India) Limited is a public limited company manufacturing and marketing toiletries and cosmetics. In almost all its markets, Pond's products are market leaders, and this is true in the case of cold cream too. This case explains the company's various promotional strategies for Pond's Cold Cream. The focus of ... More
Reference No: MAR0242Pages: 11 Published on: 1, January, 1979
Abstract: Describes the market research carried out by the company to estimate demand for stainless seamless tubes. Students are required to evaluate this market research and suggest their own method of doing research. ... More
Reference No: BP0164TECPages: 7Published on: 1, January, 1979
Abstract: This is an accompanying note for the Case Chains and Tools Manufacturing Company Private Limited (A) (BP0141) and describes the relevant conditions to be fulfilled and the procedures to be followed on: 1) industrial license, 2) technical collaboration and foreign equity, and 3) import of capital goods. ... More
Reference No: F&A0328Pages: 10Published on: 1, January, 1979
Abstract: Deals with the mechanics of preparing the various books of accounts such as the cash book, sales day book, sales return book, purchase day book, purchase return book, journal proper, posting of the various transactions to the ledgers and preparation of "T" accounts, and preparation of trial balance and financial ... More
