Pond's (India) Limited is a public limited company manufacturing and marketing toiletries and cosmetics and competes in the skin preparations segment of this market with its wellknown products. This case discusses the development of Pond's Dreamflower Talc campaigns in detail. It also gives a summary of the advertisements of competing products, data on the market share of Dreamflower Talc, invoiced sales of Dreamflower Talc over a few years, etc. The case focuses on the development of the new campaigns and their evaluation, and the process of developing a new campaign by an advertising agency.