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Latest published cases

List of Latest Published Cases

  1. LMP Precision Engineering Company

    Authors: Khurana, Rakesh; Parekh, Jayshree;

    Reference No: MAR0251 Pages: 13 Published on: 1, January, 1979

    Abstract: This case deals with the situation where the company is contemplating change in its distribution structure. At present, the company is distributing drilling rigs through Greaves Cotton. The chairman feels that Greaves Cotton is performing only a minor role and, hence, is thinking of shifting over to the company's own ... More

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  2. Arvind Hunt the Word Contest**

    Authors: Mehta, S C; Parekh, Jayshree;

    Reference No: MAR0226 Pages: 5 Published on: 1, January, 1979

    Abstract: This case presents a promotional contest organized by a textile mill and gives the response data. Students are required to evaluate the contest in light of its objectives, and suggest feasible alternatives. They are also required to develop a scheme of analysis for the results. ... More

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  3. Market Development Strategy for Linear Alkyl Benzene

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0244 Pages: 8 Published on: 1, January, 1979

    Abstract: The product, Linear Alkyl Benzene, manufactured by IPCL, had a small market. The problem is how to develop the market so that consumption of LAB is increased. Students have to suggest the market development strategies to be adopted by the company. ... More

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  4. Interface Between Government and Public Undertakings: An Overview (A)

    Authors: Bhatt, Anil;

    Reference No: BP0158TEC(A) Pages: 3 Published on: 1, January, 1979

    Abstract: This and the subsequent four notes discuss the issues and processes in the area of interface between government and public undertakings. This note takes an verview of the interface and discusses the philosophy and the rationale behind government undertaking of economic enterprises. The possible areas of interface are listed. ... More

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  5. Bharat Lights**

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0240 Pages: 3 Published on: 1, January, 1979

    Abstract: Mr. Sundeep, the Regional Sales Manager for the Lighting Division, had lost a contract order that he had been getting for the last two years. He analyzed the situation and wondered what had gone wrong. He was getting worried as his Western Region sales were dropping. He wanted to plan ... More

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  6. Larsen & Toubro Fuse Switch Advertising

    Authors: Mohan, Manendra; Parekh, Jayshree;

    Reference No: MAR0273 Pages: 22 Published on: 1, January, 1980

    Abstract: Fuse switch is one of the various devices used for circuit breaking for protecting and controlling equipment that generate, transform, transmit and utilize electrical energy. The competition comes from other types of circuit breakers as well as other brands of fuse switches manufactured by some of the wellknown companies. ... More

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  7. Operationalization of Value Analysis (Parts I & II)

    Authors: Khurana, Rakesh;

    Reference No: MAR0253TEC Pages: 11, 12 Published on: 1, January, 1980

    Abstract: Part I discusses the following topics: value analysis in perspective, product selection and information collection, the definition of functions, and function cost matrix. Part II discusses the following three cases: 1) Dunlopillo Mattress, 2) Export Sales Office, and 3) Conventary Climax Engines Ltd. In these notes an effort is made to illustrate how ... More

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  8. Reliance Textile Industries Limited (D)

    Authors: Kuchhal, S C; Pola, Kumaran;

    Reference No: F&A0339(D) Pages: 32 Published on: 1, January, 1980

    Abstract: Analyses, interprets and illustrates many aspects of the concepts and practices of financial management. The case facilitates discussion of: 1) conversion of a private limited company into a public limited company; 2) public issue; 3) stock exchange listing; 4) cost of capital; 5) capital expenditure planning; 6) capital structure planning; 7) analysis of business and financial risks ... More

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  9. Adoption of Moulded Plastic Suitcases

    Authors: Vora, M N;

    Reference No: MAR0259 Pages: 22 Published on: 1, January, 1980

    Abstract: This is an illustration of a basic study about the adoption of consumer durables using the in-depth (focused) interview technique. Special considerations arising in designing, conducting and interpreting such research are the focus of the case. ... More

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  10. Marketing Research Designs: A Note

    Authors: Jain, Abhinandan K;

    Reference No: MAR0257TEC Pages: 13 Published on: 1, January, 1980

    Abstract: This note is meant for users of marketing research. It provides an understanding of purposes of research in a decision-making situation in marketing research, alternative research designs used in marketing research, and criteria/guidelines for selection and evaluation of alternative designs for specific research studies. The specific research designs ... More

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  11. Reliance Textile Industries Limited (C)

    Authors: Kuchhal, S C; Pola, Kumaran;

    Reference No: F&A0339(C) Pages: 44 Published on: 1, January, 1980

    Abstract: Analyses, interprets and illustrates many aspects of the concepts and practices of financial management. The case facilitates discussion of: 1) conversion of a private limited company into a public limited company; 2) public issue; 3) stock exchange listing; 4) cost of capital; 5) capital expenditure planning; 6) capital structure planning; 7) analysis of business and financial risks ... More

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  12. Product Design Services (A)

    Authors: Vora, M N;

    Reference No: MAR0261(A) Pages: 12 Published on: 1, January, 1980

    Abstract: Relates to strategic issues of continuing in the business, and evolving an appropriate marketing strategy for promoting product design services offered. Issues raised relate to diagnosing critical problems requiring resolution, identifying needed information, and designing appropriate research studies and instruments for data collection. Four different studies were designed: 1) of users ... More

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  13. Sampling in Marketing Research: A Note

    Authors: Jain, Abhinandan K; Vora, M N;

    Reference No: MAR0258TEC Pages: 27 Published on: 1, January, 1980

    Abstract: It is a non-technical description of various issues that arise in sample selection for marketing research studies. Users' point of view has influenced the content and the style of writing of this note. It draws upon the experience of actual marketing research studies which are included as illustrations. It deals ... More

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  14. Research for Sales and Distribution Management Decisions

    Authors: Jain, Abhinandan K;

    Reference No: MAR0263TEC Pages: 12 Published on: 1, January, 1981

    Abstract: Describes the decision areas and importance of research in sales and distribution management (Section I) and the process of research (Section II). The last section (Section III) illustrates how research methods could be used for different decision areas. ... More

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  15. Product Design Services (B)

    Authors: Vora, M N;

    Reference No: MAR0261(B) Pages: 15 Published on: 1, January, 1981

    Abstract: In Case (A) (MAR0261(A)), four proposed studies were presented. In this case, data generated through these studies is presented. Problems of data preparation and analysis are raised. Special problems related to interpretation of data collected through depth interview studies are brought into focus. ... More

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