Pond's (India) Limited is a public limited company manufacturing and marketing toiletries and cosmetics. In almost all its markets, Pond's products are market leaders, and this is true in the case of cold cream too. This case explains the company's various promotional strategies for Pond's Cold Cream. The focus of the case is on the positioning strategy for Pond's Cold Cream promotion. Participants are expected to take the role of the product manager, who has to develop a brief for the advertising agency for the forthcoming year.