Abstract
The case describes preliminary analysis done on the data collected in Phase II of the research described in Case (A) (MAR0276(A)). It can be used for understanding and evaluating the preliminary data analysis. Use of some non parametric statistical techniques could be demonstrated for making inferences about different segments of buyers. It can also be used to prepare a final plan for data analysis as required by research objectives.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0276(B) |
| Title | Industrial Belts (India) Limited (B) |
| Pages | 6 |
| Published on | Jan 1, 1981 |
| Year of Event | 1981 |
| Authors | Jain, Abhinandan K; Vyas, Preeta H; |
| Area | Marketing (MAR) |
| Discipline | Organizational Behaviour, Quantitative Methods, Strategic Management |
| Sector | Manufacturing |
| Country | India |
| State | Gujarat |
| City | Ahmedabad |
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