Industrial Belts (India) Limited (A)

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Abstract

The case describes broad decision problems, research objectives, a two phase research plan, and details of each phase of research about a stores item (V belts) used by industrial units. The sampling plan and data collection approach/instrument used in each phase of the study are also described. A preliminary questionnaire, its pretest results, and a revised final questionnaire for the second phase are also included. The case can be used for 1) sharper definition/prioritization of decision areas and research objectives/areas, 2) specification of information needs, 3) evaluating the two phase research plan 4) questionnaire construction, including pretesting, 5) evaluation of sampling plan, and 6) preparing a preliminary plan for data analysis.

Additional Information

Product Type Case
Reference No. MAR0276(A)
Title Industrial Belts (India) Limited (A)
Pages 17
Published on Jan 1, 1981
Year of Event 1981
Authors Jain, Abhinandan K; Vyas, Preeta H;
Area Marketing (MAR)
Discipline Organizational Behaviour, Quantitative Methods, Strategic Management
Sector Manufacturing
Country India
State Gujarat
City Ahmedabad

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