Abstract
Describes the decision areas and importance of research in sales and distribution management (Section I) and the process of research (Section II). The last section (Section III) illustrates how research methods could be used for different decision areas.
Additional Information
| Product Type | Technical Note |
|---|---|
| Reference No. | MAR0263TEC |
| Title | Research for Sales and Distribution Management Decisions |
| Pages | 12 |
| Published on | Jan 1, 1981 |
| Authors | Jain, Abhinandan K; |
| Area | Marketing (MAR) |
| Discipline | Operations Management, Organizational Behaviour, Strategic Management |
| Sector | Manufacturing |
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