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Latest published cases

List of Latest Published Cases

  1. Lightwel Match Company

    Authors: Dholakia, Nikhilesh; Roy Dholakia, Ruby; Bothra, K C;

    Reference No: MAR0194 Pages: 8 Published on: 1, January, 1978

    Abstract: The market position of a large and regionally dominant matches manufacturer has eroded over the years. A market research study reveals interesting facts about the preferences, attitudes and behavior of consumers and retailers. A creative marketing strategy is required to stay on top of a price conscious market. ... More

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  2. Locus of Control

    Authors: Rao, T V;

    Reference No: OB0088TEC Pages: 3 Published on: 1, January, 1978

    Abstract: The concept of locus of control is explained and the research results on this variable discussed. The role played by locus of control in managerial effectiveness is also detailed. ... More

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  3. Chains and Tools Manufacturing Private Limited (B)

    Authors: Rao, Sreenivas S;

    Reference No: BP0141(B) Pages: 8 Published on: 1, January, 1978

    Abstract: In May 1978, the companys Managing Director was concerned over the delay in getting government sanctions for starting an export-oriented tool-manufacturing venture. His dilemma was how best he could communicate the urgency of the situation and the need for speedy clearance of the project to the government, particularly the bureaucracy. ... More

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  4. New Product Ideation: Strategies and a System

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0211TEC Pages: 7 Published on: 1, January, 1978

    Abstract: This note examines the newproduct idea generation process. After analyzing the characteristics of the ideation process, the note discusses the problem of "managing" ideation. Strategies for ideation are discussed and a system proposed for effective control of the ideation process. ... More

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  5. Times of India: A Campaign of Matrimonial Advertisements

    Authors: Mehta, S C; Parekh, Jayshree;

    Reference No: MAR0187 Pages: 15 Published on: 1, January, 1978

    Abstract: The case deals with an advertising campaign launched by The Times of India, Bombay, to increase sales of classified matrimonial advertising space. Information on the background and requirements of the advertisers of the matrimonial classified ads, based on content analysis of the ads in The Times of India and other ... More

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  6. Nalanda State Small Industries Corporation Limited

    Authors: Kulkarni, G R;

    Reference No: BP0154 Pages: 6 Published on: 1, January, 1979

    Abstract: The company, sponsored jointly by the government and smallscale industrialists, is meant to assist small industries in the state in various ways. The case describes how the company's performance was considered satisfactory for a number of years until it suddenly faced a crisis. For the first time questions arise ... More

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  7. Advertising Process

    Authors: Mohan, Manendra;

    Reference No: MAR0231TEC Pages: 4 Published on: 1, January, 1979

    Abstract: Advertising is effective mass communication between producers and consumers. There are different models that explain the way advertising works. According to the stimulus response model, the receiver of the advertising message is stimulated to react according to the advertiser's intentions. Certain other models explain that advertising may help in changing ... More

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  8. Copy Writing

    Authors: Mohan, Manendra;

    Reference No: MAR0228TEC Pages: 10 Published on: 1, January, 1979

    Abstract: Advertising copy has a very important role to play in conveying to the consumer what the advertiser wants to convey in an effective manner. To do this, the copywriter has to obtain information about the product, the marketing objectives of the firm, competition and other conditions existing in the market, ... More

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  9. A Case on New Product Introduction: HMT NC Machine

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0245 Pages: 5 Published on: 1, January, 1979

    Abstract: The case describes the new product introduction strategies adapted by HMT for its NC machine. Subsequently, the consumer decisionmaking process was studied. In light of these findings, students are required to evaluate the introductory marketing strategies. ... More

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  10. Market Definition Study: Batteries and Torches

    Authors: Mohan, Manendra;

    Reference No: MAR0222 Pages: 6 Published on: 1, January, 1979

    Abstract: This short case is an exercise in problem formulation when the collection of basic data relating to a variety of decisions in the field of marketing is evolved. ... More

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  11. ABS Plastics: Marketing Strategy

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0243 Pages: 12 Published on: 1, January, 1979

    Abstract: Acrylonitrile Butadiene Styrene (ABS) was manufactured for the first time in India by ABS Plastics Limited. The company had to direct its strategies to two different levels: the end-users of the plastic products and the manufacturers of plastic goods. Students are required to suggest marketing strategies for this purpose. ... More

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  12. Gujarat Tractor Company Limited

    Authors: Agarwal, S P;

    Reference No: F&A0329 Pages: 3 Published on: 1, January, 1979

    Abstract: This case deals with the preparation of financial statements i.e., profit and loss statement and the balance sheet for an engineering company. It also involves preparation of journal entries for adjustments to be made to the trial balance. The case is based on the published annual report of an ... More

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  13. Bharat Containers Limited (BCL)

    Authors: Kulkarni, G R;

    Reference No: BP0155 Pages: 6 Published on: 1, January, 1979

    Abstract: Describes the difficulties encountered by a large packaging containers manufacturer who had not responded to environmental changes in time. It provides an opportunity for discussing the relationship between an enterprise and its environment, as also the need to take strategic action to keep the two well-balanced. ... More

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  14. Pond's Cold Cream

    Authors: Mohan, Manendra;

    Reference No: MAR0232 Pages: 20 Published on: 1, January, 1979

    Abstract: Pond's (India) Limited is a public limited company manufacturing and marketing toiletries and cosmetics. In almost all its markets, Pond's products are market leaders, and this is true in the case of cold cream too. This case explains the company's various promotional strategies for Pond's Cold Cream. The focus of ... More

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  15. Dreamflower Talc Company

    Authors: Mohan, Manendra;

    Reference No: MAR0229 Pages: 16 Published on: 1, January, 1979

    Abstract: Pond's (India) Limited is a public limited company manufacturing and marketing toiletries and cosmetics and competes in the skin preparations segment of this market with its wellknown products. This case discusses the development of Pond's Dreamflower Talc campaigns in detail. It also gives a summary of the advertisements of ... More

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