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Latest published cases

List of Latest Published Cases

  1. The Kutchi Industries Limited (A) **

    Authors: Menon, C D;

    Reference No: OB0056(A) Pages: 3 Published on: 1, January, 1978

    Abstract: A personnel manager begins a casual statistical analysis of absenteeism. ... More

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  2. Chains and Tools Manufacturing Private Limited (B)

    Authors: Rao, Sreenivas S;

    Reference No: BP0141(B) Pages: 8 Published on: 1, January, 1978

    Abstract: In May 1978, the companys Managing Director was concerned over the delay in getting government sanctions for starting an export-oriented tool-manufacturing venture. His dilemma was how best he could communicate the urgency of the situation and the need for speedy clearance of the project to the government, particularly the bureaucracy. ... More

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  3. New Product Ideation: Strategies and a System

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0211TEC Pages: 7 Published on: 1, January, 1978

    Abstract: This note examines the newproduct idea generation process. After analyzing the characteristics of the ideation process, the note discusses the problem of "managing" ideation. Strategies for ideation are discussed and a system proposed for effective control of the ideation process. ... More

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  4. Times of India: A Campaign of Matrimonial Advertisements

    Authors: Mehta, S C; Parekh, Jayshree;

    Reference No: MAR0187 Pages: 15 Published on: 1, January, 1978

    Abstract: The case deals with an advertising campaign launched by The Times of India, Bombay, to increase sales of classified matrimonial advertising space. Information on the background and requirements of the advertisers of the matrimonial classified ads, based on content analysis of the ads in The Times of India and other ... More

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  5. Betaar Radio Company**

    Authors: Dholakia, Nikhilesh; Kulkarni, A R;

    Reference No: MAR0202 Pages: 6 Published on: 1, January, 1978

    Abstract: A mediumsized radio company is reviewing its product and marketing strategy in light of the shifting emphasis from stationary to portable radios in the industry. The marketing manager wants to estimate the stage in product life cycle and the future trends for both types of radios. ... More

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  6. Copy Writing

    Authors: Mohan, Manendra;

    Reference No: MAR0228TEC Pages: 10 Published on: 1, January, 1979

    Abstract: Advertising copy has a very important role to play in conveying to the consumer what the advertiser wants to convey in an effective manner. To do this, the copywriter has to obtain information about the product, the marketing objectives of the firm, competition and other conditions existing in the market, ... More

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  7. A Case on New Product Introduction: HMT NC Machine

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0245 Pages: 5 Published on: 1, January, 1979

    Abstract: The case describes the new product introduction strategies adapted by HMT for its NC machine. Subsequently, the consumer decisionmaking process was studied. In light of these findings, students are required to evaluate the introductory marketing strategies. ... More

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  8. Market Definition Study: Batteries and Torches

    Authors: Mohan, Manendra;

    Reference No: MAR0222 Pages: 6 Published on: 1, January, 1979

    Abstract: This short case is an exercise in problem formulation when the collection of basic data relating to a variety of decisions in the field of marketing is evolved. ... More

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  9. ABS Plastics: Marketing Strategy

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0243 Pages: 12 Published on: 1, January, 1979

    Abstract: Acrylonitrile Butadiene Styrene (ABS) was manufactured for the first time in India by ABS Plastics Limited. The company had to direct its strategies to two different levels: the end-users of the plastic products and the manufacturers of plastic goods. Students are required to suggest marketing strategies for this purpose. ... More

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  10. Gujarat Tractor Company Limited

    Authors: Agarwal, S P;

    Reference No: F&A0329 Pages: 3 Published on: 1, January, 1979

    Abstract: This case deals with the preparation of financial statements i.e., profit and loss statement and the balance sheet for an engineering company. It also involves preparation of journal entries for adjustments to be made to the trial balance. The case is based on the published annual report of an ... More

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  11. Pond's Cold Cream

    Authors: Mohan, Manendra;

    Reference No: MAR0232 Pages: 20 Published on: 1, January, 1979

    Abstract: Pond's (India) Limited is a public limited company manufacturing and marketing toiletries and cosmetics. In almost all its markets, Pond's products are market leaders, and this is true in the case of cold cream too. This case explains the company's various promotional strategies for Pond's Cold Cream. The focus of ... More

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  12. Bharat Containers Limited (BCL)

    Authors: Kulkarni, G R;

    Reference No: BP0155 Pages: 6 Published on: 1, January, 1979

    Abstract: Describes the difficulties encountered by a large packaging containers manufacturer who had not responded to environmental changes in time. It provides an opportunity for discussing the relationship between an enterprise and its environment, as also the need to take strategic action to keep the two well-balanced. ... More

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  13. Dreamflower Talc Company

    Authors: Mohan, Manendra;

    Reference No: MAR0229 Pages: 16 Published on: 1, January, 1979

    Abstract: Pond's (India) Limited is a public limited company manufacturing and marketing toiletries and cosmetics and competes in the skin preparations segment of this market with its wellknown products. This case discusses the development of Pond's Dreamflower Talc campaigns in detail. It also gives a summary of the advertisements of ... More

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  14. LMP Precision Engineering Company

    Authors: Khurana, Rakesh; Parekh, Jayshree;

    Reference No: MAR0251 Pages: 13 Published on: 1, January, 1979

    Abstract: This case deals with the situation where the company is contemplating change in its distribution structure. At present, the company is distributing drilling rigs through Greaves Cotton. The chairman feels that Greaves Cotton is performing only a minor role and, hence, is thinking of shifting over to the company's own ... More

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  15. Arvind Hunt the Word Contest**

    Authors: Mehta, S C; Parekh, Jayshree;

    Reference No: MAR0226 Pages: 5 Published on: 1, January, 1979

    Abstract: This case presents a promotional contest organized by a textile mill and gives the response data. Students are required to evaluate the contest in light of its objectives, and suggest feasible alternatives. They are also required to develop a scheme of analysis for the results. ... More

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