Abstract
This short case is an exercise in problem formulation when the collection of basic data relating to a variety of decisions in the field of marketing is evolved.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0222 |
| Title | Market Definition Study: Batteries and Torches |
| Pages | 6 |
| Published on | Jan 1, 1979 |
| Year of Event | 1975-1976 |
| Authors | Mohan, Manendra; |
| Area | Marketing (MAR) |
| Discipline | Organizational Behaviour, Strategic Management |
| Sector | Manufacturing |
| Country | India |
My Cart
You have no items
in your shopping cart.